Edible Arrangements® Says Thank You With Six Free Gourmet, Chocolate-Covered Strawberries — September 21 – 26, 2009 | Edible Arrangements

EDIBLE ARRANGEMENTS®  BLOG

Marketing

September 10, 2009

Edible Arrangements® Says Thank You With Six Free Gourmet, Chocolate-Covered Strawberries — September 21 – 26, 2009

New Fall Bouquets of Fruit Welcome the Flavors of the Season

WALLINGFORD, CT–(September 9, 2009) – Edible Arrangements, the pioneer and leader in artistically designed fresh-fruit displays and chocolate-dipped fruit, invites consumers to celebrate the harvest this fall with a free box of six gourmet hand-dipped, chocolate-covered strawberries. Beginning September 21-26, customers will receive a complimentary gourmet fruit gift baskets (a $15 value) with every order of $50 or more that is made or picked up in stores as part of Edible Arrangements’ Customer Appreciation Week.

“Summer may be ending, but we’re still savoring the refreshing flavors of the season’s favorite fruits,” said Steve Thomas, Vice President of Marketing for Edible Arrangements. “Edible Arrangements’ Customer Appreciation Week is our way of saying ‘thank you’ to our customers and chocolate-covered strawberries are the most delicious way to say it.”

Edible Arrangements fresh fruit arrangements start at the same price as most floral assortments and feature a variety of fresh fruits including pineapple, cantaloupe, honeydew, grapes, pears, watermelon, mango, kiwi and strawberries. Each Edible Arrangements product is made-to-order to assure freshness; no preservatives or sweeteners are ever used on the fruit. The artistically designed fruit bouquets are arranged in a reusable container and delivered fresh nationwide or available for pick-up at one of more than 800 Edible Arrangements locations nationwide.

BACK-TO-SCHOOL, FALL AND HALLOWEEN ARRANGEMENTS

With fall celebrations in mind, Edible Arrangements has designed a sweet and spooky collection of fruit bouquets that are sure to dazzle and delight friends and family. Bursting with fruits and flavors of the harvest season, including ghost-shaped pineapple, hand-dipped chocolate and cinnamon apple wedges and other fresh fruit favorites, these beautiful hand-sculpted arrangements will add seasonal color to fall centerpieces and a frightfully fun touch to Halloween parties. Featured arrangements include:

– Fruit Festival® with Cinnamon Chocolate Apple Wedges — Set the stage for an unforgettable autumn meal with a deliciously designed centerpiece bursting with fruits and flavors of the harvest season. The Fruit Festival arrangement features a combination of fresh strawberries, oranges, cantaloupe, honeydew, grapes and pineapple daisies all arranged with apple wedges hand-dipped in gourmet chocolate and cinnamon. The Fruit Festival arrangement is available in three sizes — $83, $99, $120.

– Kids & Kids at Heart Collection by Edible Arrangements™ — The specially designed kids’ arrangements are an extraordinary collection of fresh fruit arrangements displayed in customized keepsake containers depicting some of the most popular and beloved children’s characters of all time. The Kids & Kids at Heart Collection by Edible Arrangements is a fun, healthy way to make every day and any occasion special for children and the child in all of us, from themed-birthday parties to fall celebrations or simply as an acknowledgment of a job well done. Featured characters include Thomas & Friends™, Mickey Mouse Clubhouse, Disney Princesses and SpongeBob SquarePants™. Starting at $59.

Ordering Edible Arrangements is as quick and simple as purchasing flowers. Assortments are available in store via a toll-free number at 1-877-DOFRUIT or online at www.EdibleArrangements.com.

About Edible Arrangements

Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at www.EdibleArrangements.com.





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