April | 2010 | Edible Arrangements

EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Edible Arrangements Relishes Rosy Outlook

Posted April 22nd, 2010 by Tariq Farid

NEW YORK (AdAge.com) — What do you do when you’re a purveyor known for pricey, if unique, gifts during a recession? You spend more on advertising — and debunk brand myths. Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers’ recessionary concerns, Edible Arrangements International […]

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CEO Tariq Farid

Edible Arrangements CEO on Sweet Success

Posted April 22nd, 2010 by Tariq Farid

CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010 Tariq Farid the founder of Edible Arrangements® sat down with Liz Claman of Fox Business news to talk about his immensely successful company Edible Arrangements® which has beaten the economic trend […]

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