Orange Blossoms for a Cause

People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible Arrangements franchisees get the same question, and I know they have the same reaction. Each and every day, these independent business owners bring happiness to a recent graduate, the birthday girl or boy, or someone recovering from an illness, to name just a few reasons and occasions to send a loved one an Edible Arrangements product. Their beautiful hand-made-to order fruit bouquets bring joy to others, but that’s not the only way many of our great franchisees make a difference in their communities.

This March Edible Arrangements franchisees throughout Massachusetts and southern New Hampshire are holding fundraising promotions in each of their stores to support Multiple Sclerosis research and services. This effort coincides with the National MS Society’s “MS Awareness Month.” All month long participating stores will make a $5 donation for every Orange Blossom® arrangement purchased to the Greater New England Chapter of the National MS Society. The stores chose the Orange Blossom because it’s delicious and popular with consumers, but also because orange is the official color of the National MS Society. Last fall, thanks to their generosity and their caring customers, this group ran this same promotion and raised over $5,000 for the cause.

Over the years I have found that a common characteristic of the people who are attracted to owning an Edible Arrangements franchise is a strong commitment to the communities they serve. Their stores are in the heart of busy downtowns, popular shopping districts and suburban malls where customers can easily stop in for fresh fruit products and an amazing shopping experience, and also get to know these local small business owners. Our franchisees are active members of civic organizations who pride themselves on giving back to their communities through fundraising efforts like the Boston –Manchester co-op has undertaken, or donating arrangements to charitable events or excess fruit to soup kitchens. One reason our franchisees make these contributions is because fresh fruit is such a welcome gift, but the compelling reason is that our franchisees understand what it means to be in the happiness business, and they love what they do. They just can’t help but bring joy to others with their products, service, and generosity. I am privileged to work with such compassionate and enthusiastic store owners!

To learn more about this Orange Blossom fundraising effort and the National MS Society, click here:

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