Passion for the Product Is Where It All Begins

As I’ve said before, passion –intelligent passion – for everything you do is the name of the game if you want to be a successful franchisee, or successful in life. And sometimes, our franchisees are so passionate and enthusiastic that it even amazes me. For example, we just signed a brand new Edible Arrangements location in Chantilly, Virginia, just south of Dulles International Airport. Amazingly, our new franchisees have already signed their lease and will be starting construction very soon. Wow! Farhad, the primary owner, is anxious to open in time for Mother’s Day, which even I have to admit is an aggressive timetable to meet. However, we will do everything we can to help him meet this goal. That’s the kind of determination and dedication I look for in potential franchisees. It all stems from a passion for the product. I’ll let him explain:

“I thought it was a fascinating idea. Tariq was killing two birds with one stone: Selling arrangements that reminded me of flowers, but you could eat them! It makes people feel good, and you always have something going on during the course of the year, in terms of holidays and special gifting events. The more we researched it, the more interesting it became.”

Farhad has been in business ever since he first came to America in the 1970s, so he definitely has a nose for what works at this point. I’m personally honored that he and his partners (wife Faranak, sister-in-law Kambiz and close friends Farzaneh and Noushin ) have chosen to partner with Edible Arrangements. I have a feeling their enthusiasm will be rewarded.

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