Raising the WOW Factor in the Sunshine State

Jack and Rebecca

After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling that there might just be something special about this unique brand and its fresh fruit product line. Once he discovered that all EDIBLE ARRANGEMENTS® franchise locations are locally owned and operated, he knew he wanted one of his own. And now, he and his wife Rebecca are opening their third Florida location, in Orange City.

Working for years as a computer technician, Jack now enjoys a more people-centric role, bringing joy to the public on a regular basis. In fact, he moved from New Jersey to Florida in the first place just to be a part of our franchise. He is a franchisee who truly lives by the EDIBLE ARRANGEMENTS® mission –“To Wow You”:

“It comes down to that WOW factor that we always speak about. Nothing beats experiencing it. That will push you more, day after day, to perform and to give to the business. Sometimes I take deliveries myself when I’m short on drivers, and even after five or six years in this business, I still enjoy seeing those beautiful smiles when people open the door, or you walk into the office and they see the basket. This is something that keeps fueling my engine.”

Jack’s positive attitude and entrepreneurial courage have enabled him to succeed as an EDIBLE ARRANGEMENTS® Fruit Expert–so much so that he was recently profiled by Fairwinds Credit Union, the banking institution he works with in Florida. And now, with the new Orange City store—added to locations in Orlando and Lake Mary—his story continues to inspire.

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