EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Moving Your Brand Forward

Posted April 27th, 2012 by Tariq Farid

Every company no matter the size or age needs to evaluate their ‘brand’ continuously to determine its customers’ and the publics’ perception of it. In the eyes of the consumer, what does your company stand for and is there an emotional connection to your company and its product(s)? Does your company have a brand personality […]

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Marketing

Groundbreaking New Advertising Campaign Launching April 28

Posted April 24th, 2012 by Tariq Farid

Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world of Edible Arrangements.  We have teamed with internationally recognized foodscape artist Carl Warner to create a world where fruit and art collide; where mom’s mailbox is mango and her cozy home […]

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CEO Tariq Farid

Edible Arrangements Blooms on Bloomberg TV

Posted April 17th, 2012 by Tariq Farid

Yesterday, Wednesday, April 18, was a special day for Edible Arrangements and all our hardworking franchisees. On behalf of Edible Arrangements, I appeared on Taking Stock with Pimm Fox, a national investment program airing on Bloomberg TV. This was a milestone for our brand as Pimm Fox is one of the most respected business reporters […]

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Franchising & Franchisees

Edible Arrangements keeps growing in Q1

Posted April 16th, 2012 by Tariq Farid

We wanted to share with you that even after opening our 1,000th store a few weeks ago, the customer demand and entrepreneurial spirit of so many continues to propel us toward adding 1,000 more locations in the US and abroad.  In the first quarter 2012 alone, 16 new U.S. and 2 international Edible Arrangements stores […]

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CEO Tariq Farid

Hat’s Off to Texas

Posted April 13th, 2012 by Tariq Farid

As they say, everything is bigger in Texas, and now Edible Arrangements is getting bigger in the Lone Star state as well with 2 new stores opening soon. And the enterprise of one of our most talented franchisees, Reva Gartzke, is also getting bigger as she has signed an agreement to open another Edible Arrangements […]

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