EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Becoming a Beloved Brand

Posted May 31st, 2012 by Tariq Farid

What does it mean to be a beloved brand, and why is it important? What is it that makes some brands almost iconic in your eyes and earns your undivided loyalty?For quite some time I’ve been thinking about this question and working with my management team, and our franchisees, at Edible Arrangements to define what […]

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CEO Tariq Farid

There is Nothing Small about Small Business

Posted May 22nd, 2012 by Tariq Farid

This week is a very special week for a special group of people. This week, May 20-26, is National Small Business Week, which recognizes the enormous contributions that small businesses, small business owners, make in our economy and in millions of people’s lives. As the President, and many economists, correctly state day in and day […]

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Sweet Savings Celebration with Edible Arrangements

Posted May 21st, 2012 by Tariq Farid

Building on our record-breaking Mother’s Day week where we had our busiest week ever with over 700,000 orders processed and a 19% sales increase over last year, we are introducing a new summer long promotional campaign to keep you refreshed when the temperature starts soaring. Starting the day after Memorial Day, May 29, the Edible […]

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CEO Tariq Farid

Managing Your Way To The Top

Posted May 21st, 2012 by Tariq Farid

What does it take to be number one – the top in business or field of expertise? Some may say it is luck. That successful people are just in the right place at the right time, lucky to have found that perfect location for their business, stumbling across the right idea at the right time, […]

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CEO Tariq Farid

Knowing Your Niche –and Expertise

Posted May 17th, 2012 by Tariq Farid

The other day I was reading my e-mails when I came across one from an amazing franchisee, Cathy, who owns the Edible Arrangements stores in Catonsville, MD and her latest store featuring the Edible To Go extended product line that opened in Elkridge, MD in February of this year. But before I discuss what makes […]

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