In late September, we celebrated reaching a Facebook milestone when the Edible Arrangements® brand Facebook page reached a whopping 500,000 “likes.” We celebrated with a special promotion, offering half a million fruit freebies to 500,000 Edible Arrangements® Facebook fans.
And today, just over one month later, our following on the social network giant is already on the verge of hitting 600,000 “likes!”
We consider our 500,000 Facebook Fan Celebration promotion a success, and the proof is in the pudding (or shall we say, in the pineapple cupcake pops). We first teased our 500,000 Facebook Fan Celebration in early September, a few weeks before it officially began. At that time, our Facebook page had about 480,000 “likes.” Our pre-promotion efforts produced a flood of new Facebook fans as we geared up for the start date, and generated viral buzz on hundreds of websites, blogs, news outlets and more. Through the entire course of this promotion, we garnered over 100,000 new Facebook “likes,” catapulting our following toward the next milestone, boosting our fan engagement, and building powerful social momentum for us as we enter the peak holiday period.
Check out our 500,000 Facebook Fan Celebration album on Facebook for images of Edible Arrangements® fans with their Lovely Cupcake™ pineapple pops!
Find us on Facebook here.