Edible Arrangements Keeps On Growing: International Expansion Update | Edible Arrangements

EDIBLE ARRANGEMENTS®  BLOG

Franchising & Franchisees

November 21, 2012

Edible Arrangements Keeps On Growing: International Expansion Update

Gift giving for the people in Sharjah City just got a lot SWEETER.  Our sixth store in the United Arab Emirates, Sharjah City is the latest addition to successful line of openings throughout the GCC.

Edible Arrangements started delighting customers in the UAE when we opened our first store there in Dubai back in 2007.  Their opening brought our legendary collection of fresh fruit products to an area of the world that had been waiting for a gifting option as unique and fresh as we are.  Since then, we’ve added great location-specific products (like our UAE National Day Arrangement) and even brought in our popular grab and go product line, including fresh fruit salads, all-natural smoothies and individual pieces of chocolate dipped fruit.  In the past six years, additional stores have opened in Abu Dhabi, Dubai, Al Ain and Gulf City.

“Our customers…are interested in novel products such as ours but have never heard about us”, said the Sharjah City Marketing Manager, Wael Khechen, in a recent interview. “That’s why we felt it was important to have a store in Sharjah.”





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