EDIBLE ARRANGEMENTS®  BLOG

Franchising & Franchisees

February 8, 2013

We’re Ready for Valentine’s Day 2013

The season of love is officially upon us, and here at Edible Arrangements®, we’ve been preparing for the BIG day for 364 days… every day since last Valentine’s Day! Our local stores and corporate offices are buzzing with activity, as we anticipate one of the single busiest weeks in Edible Arrangements® history: Valentine’s Day 2013.

This year (and every year) we believe the right mix of mouthwatering marketing and WOW-worthy products are vitally important in a successful Valentine’s Day holiday, so our efforts bring both together for maximum impact –

Our Valentine’s Day marketing campaign is in full swing. We have a national television campaign with an all new TV spot just for Valentine’s Day. We are on the air with ESPN Radio spots and in print with ESPN the Magazine placements. Our digital marketing campaign has been ramped up and tailored just for Valentine’s Day on the web.  And, as always, our franchisees’ Valentine’s Day marketing efforts are complementing national efforts in local markets throughout the United States and Canada.

We’ve also lined up a truly delicious selection of Valentine’s Day gifts this year. We’ve combined traditional fruit favorites and fresh new additions for a collection filled with a variety of Sweet and Lovely options.

Sweet and Lovely

Our Sweetheart Bouquet, filled with our legendary chocolate dipped strawberries, is one of our most-loved fruit bouquets for Valentine’s Day. Our Blooming Hearts & Berries Bouquet with Dipped Strawberries, featuring sweet pineapple hearts and fresh strawberries, is one of our exciting NEW options this year.  And, of course, we have a variety of classic chocolate dipped fruit boxes: Chocolate Dipped Strawberries, Swizzle Berries™, Swizzle Berries Rose Box, Chocolate Indulgence Strawberries, and Lovely Berries™.

 

Blooming Hearts & Berries Bouquet™ Dipped Strawberries

We think we’ve made the perfect match of mouthwatering marketing and WOW-worthy products this Valentine’s Day. Are you ready for Valentine’s Day 2013?





2 Comments


  1. Jason

    Ordered a small Valentine’s gift for my mother who would be spending her first Valentine’s day alone this year, as my dad passed away in Sept. When I arrived from work at 7 pm, she had not received anything. When my husband called the store this morning, an employee said “sorry, they are still making deliveries today.” Very disappointed that money was taken out of my account for a service that did not deliver on time. At the very least, the store should have called to make customers aware they may not receive their delivery on time. In the future, if there are too many deliveries to be made, the company should consider capping the amount of orders they accept for that day. This was a delivery that meant a lot to me for reasons that obviously local store employees do not understand. When asked to speak to a manager this morning, my husband was told he was “busy.” However, he was reassured to receive apples Sun as compensation. Extremely disappointed is an understatement. Store # 1244 6125 South Semoran Blvd., Suite 106 Orlando, FL 32822.

    Only had a certain amount of characters to type so I made it in time!


    • Ross

      Jason,
      We’re so sorry to hear about your dissatisfaction with a recent order of yours with one of our stores. We hope that all of our locally owned and operated franchise stores adhere to our mission to WOW all our guests, and are just as disappointed as our guests when they are unable to do so.
      We do look forward to you giving us another opportunity to rectify the situation at some point in the future, and we hope your you had a wonderful Valentine’s Day just the same.

      Sincerely,
      Edible Arrangements



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