Go West, Edible Arrangements®, Go West | Edible Arrangements

EDIBLE ARRANGEMENTS®  BLOG

Franchising & Franchisees

April 15, 2013

Go West, Edible Arrangements®, Go West

The establishment of new Edible Arrangements® franchise locations throughout the country (and worldwide!) is always a top priority for us, and this year especially, we have ambitious goals for new store sales and openings. Now, we’re looking to the West to grow the Edible Arrangements® brand in an area that presents a prime opportunity for our fresh fruit concept, with an aggressive Western expansion campaign focused in the Seattle, Tacoma and Portland areas.

“Healthy living is a top priority for consumers,” Edible Arrangements® CEO Tariq Farid said. “And the Pacific Northwest is no exception. It’s one of the hottest areas of growth right now, with the exact demographics we are seeking, and it’s a dynamic, creative area that enjoys a healthy lifestyle. We are excited about the opportunities to expand our presence.”

Edible Arrangements® Vice President of Franchise Development, John Wuycheck, who has previous experience with franchise development in western United States locations, has been an instrumental leader in our Western expansion, and says this is the perfect opportunity for an experienced franchisee, or someone looking to go into business for themselves.

“Our start-up costs are low compared with similar concepts, and we actually offer two businesses in one. We have a strong storefront model and more than 50 percent of revenue is generated through the Edible Arrangements® proprietary e-commerce system,” said Wuycheck. “In addition, our franchisees benefit from marketing muscle that includes national TV and extensive online search and display promotion.”

Read more about Edible Arrangements®’ Western expansion plans here.

Find out more about Edible Arrangements® franchise opportunities here.





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