Our “5 Questions With” blog segment gives you the inside scoop on the inner workings of Edible Arrangements® by bringing you an exclusive look at the work lives of some EA corporate employees. This week, we sat down with Vice President of Franchise Development, John Wuycheck, to find out more about Edible Arrangements®’ plans for expansion.
- What are you working on right now?
The company has been working for quite some time on analyzing the demographics of the guests of Edible Arrangements® to apply a science behind where we place Edible Arrangements® stores. After looking at literally millions of transactions, researching the demographics and lifestyles of these guests, and analyzing the potential for retail, we have been able to determine where we plan to place new stores in the years to come. One area where we are currently primed for opportunity is the Pacific Northwest. We are excited to speak to our existing franchisees about these planned store locations, to understand their growth plans, and to help them secure their future growth.
- What is the absolute best part of your job?
Without a doubt, it is working with existing franchisees and prospective franchisees to assist them in making their dreams come true. My job is not at all about selling a store; it is about ensuring that Edible Arrangements® is the right fit for a potential franchisee, and that they can be a great brand ambassador for Edible Arrangements®. We want our franchisees to be successful, and to gain the financial freedom they dream about while doing something they love. There is no more fulfilling job in the world than being a small part in helping to make that happen.
- What’s your favorite kind of chocolate dipped fruit?
The chocolate dipped pineapple. Every time I have one I am shocked at how good it is… and I have trouble not eating more than one!
- Tell us something you’ve learned while working at Edible Arrangements®.
Before I started talking to Edible Arrangements® about the opportunity to work here, I had no idea that Edible Arrangements® had retail locations. I thought it was strictly a great delivery company with incredible products, so I was very excited to learn about the push for better retail locations! The benefit of superb retail locations will be astonishing. I am so excited to be part of growing the brand with great franchisees in great locations.
- What WOWs you?
The positive attitude and entrepreneurial spirit of our franchisees is what WOWs me. Our franchisees get up every morning with a plan to create an incredible experience for their guests and employees, work to create a profit for their family, and serve as a brand ambassador. This is not an easy challenge, and it is one our franchisees take on with such vigor and positive determination that it is impossible to not be WOWed by them. They are certainly what has made Edible Arrangements® such a success, and will continue to make the brand a success in the future.
For more information about Edible Arrangements® franchise opportunities, visit: http://www.ediblearrangements.com/FranchiseOpportunities
Want to work with John at the Edible Arrangements International corporate headquarters in Wallingford, CT? Apply online at: http://www.ediblearrangements.com/about/Careers.aspx