At Edible Arrangements® we take pride in our marketing strategy and where it has brought us to date. From the first national television campaign in 2008 to working with a renowned artist to create worlds entirely out of fruit in 2012, we have without a doubt blazed the path in the fresh fruit category. Over the years, our marketing strategy has changed to adapt to the needs of our business, evolving from the essential first step of creating national brand awareness to driving long term brand affinity and ultimately, sales. As we celebrate our 15th anniversary, it’s important that we continue to evolve in order to keep our marketing strategies fresh (no pun intended).
To set us up for near-term and long-term growth, we are excited to announce our new Chief Marketing Officer, Jeff Lobb. He joins Edible Arrangements® with over 30 years of experience in marketing in the United States and Canada at such renowned companies as Nestle, PepsiCo and Walmart. In joining Edible Arrangements®, Jeff’s goal is to build a marketing organization that is “best in class”. This will not only make for memorable and effective marketing campaigns, but it will empower our franchise partners by providing them with content to utilize and promote at the local level, in turn, growing our business to continue on the path to success.
With Jeff’s leadership and knowledge in his field backed by a strong team of marketing professionals including the corporate team and our agency partners, we are committed to presenting consumers with a new, exciting marketing campaign. We are confident that Jeff’s leadership and vision will contribute to another 15 years of success.