Edible Arrangements® founder and CEO, Tariq Farid stopped by Fox Business’ Varney&Co. to talk with host Stuart Varney about the sweet secrets behind the success of the Edible Arrangements® brand. In the interview, which aired on April 2, 2014, Farid told Varney that the success of Edible Arrangements® is due in large part, to providing a great guest experience from order to delivery. Farid briefly reflected back to the beginning of his career when he started Edible Arrangements® in a single flower shop in Connecticut. He told Varney that at the time, his only guarantee to his guests was to “Wow” them, and if they were not “Wowed” he would give them a full refund. Fifteen-years later, that same commitment to “Wow” every guest with quality products and exceptional customer service is still alive and well at Edible Arrangements®.
Watch the full interview here.