How is it possible to innovate on a product like fruit which seems to be pretty evolved? Tariq Farid, President and CEO of Edible Arrangements®, has found the way, taking his two-store operation to over 1,200 retail centers in just 15 years, with sales of $500 million in 2013. Farid reveals what has worked for Edible Arrangements, including customer feedback, and what the company is focusing on going forward. Although online is an important vertical for gifts, Farid sees a comeback in brick and mortar stores. See the complete interview with Tariq Farid here.