Successful Branding: CEO Tariq Farid Follows Inspiration

In a recent interview, our Founder and CEO Tariq Farid sat down with Sales Bench™ to discuss how Edible Arrangements® has been able to brand itself so incredibly well in such a short 15-year time span. Tariq’s keen interest, willingness to learn from, and eventual membership in the International Franchise Association® (IFA), has been instrumental in helping him make smart, successful decisions over the years.

Watch the full interview below.

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