Breast cancer is the most common cancer among women. Each October, we celebrate those courageously fighting this disease, the people who are raising awareness and researching a cure, and the lives of those who’ve lost their battles by donating 10% of sales from our Breast Cancer Awareness products to the National Breast Cancer Foundation and the Breast Cancer Society of Canada. We’re proud to stand alongside Breast Cancer Awareness advocates who are working hard to raise funds, spread awareness, and find a cure for this disease.
And, in honor of Breast Cancer Awareness Month, we’re celebrating a few inspiring people who are supporting the cause in some pretty sweet ways.
Ralph Lauren – Fashion Designer, Founder of Fashion Targets Breast Cancer and Pink Pony Campaign
For 26 years, Ralph Lauren has been an influential Breast Cancer Awareness advocate in the fashion industry. Inspired by his close friend Nina Hyde, a fashion editor who lost her battle with breast cancer, Lauren spearheaded several initiatives to raise funds for breast cancer research, beginning with a donation to benefit the opening of the Nina Hyde Center for Breast Cancer Research, then founding Fashion Targets Breast Cancer in 1996. He also launched the widely popular Pink Pony Campaign, which harnesses the iconic Polo brand to support the cause in a big way– something we aspire to do with our own Breast Cancer Awareness Collection! Over the years, Lauren has raised millions of dollars for breast cancer research, helped establish 3 cancer research and treatment centers, and touched the lives of many affected by breast cancer.
Hoda Kotb – Breast Cancer Survivor, TODAY Anchor, Author
TODAY anchor Hoda Kotb was diagnosed with breast cancer at 43 years old and shares her powerful story in her memoir, Hoda: How I Survived Warzones, Bad Hair, Cancer, and Kathie Lee. She also recently treated 5 women battling breast cancer to a girls’ spa day to give them a break from schedules filled with doctor’s appointments, chemotherapy sessions and biopsies, and gifted each woman with a pink ring inscribed with the word “forward” as a reminder to stay strong and keep fighting.
Janelle Hail – Breast Cancer Survivor, Founder of the National Breast Cancer Foundation
It’s been over 30 years since breast cancer touched Janelle Hail’s life. Her diagnosis came in 1980 when very little women’s healthcare information was available. Once she realized how difficult it was to make treatment decisions without many options, she dedicated her life to providing resources, preventative services, education, and most importantly, hope. Since its founding 15 years ago, the National Breast Cancer Foundation has touched the lives of hundreds of thousands of survivors and has become a nationally acclaimed organization. Hail has received countless awards and recognitions for her work, and through her undying passion for helping others and promoting early detection, she has undoubtedly saved the lives of many. Her story is just one of the many reasons we’re proud to support this great organization.
Lawrence and Kay Greenaway – Founders of the Breast Cancer Society of Canada
Lawrence and Kay Greenaway’s were personally affected by breast cancer in January 1988 when their daughter Pam was diagnosed with the disease. Breast cancer wasn’t at the forefront of discussion in the healthcare industry at the time, so Pam went through several years of experimental treatment until 4 years later when she lost her battle. Grief-stricken but determined, the Greenaways turned Pam’s experience with breast cancer into the motivation they needed to establish the Breast Cancer Society of Canada. By holding sweet fundraising events like Mother’s Day walks, memorial golf tournaments, Dress for the Cause, and other community events, the Greenaways have dedicated their lives to honoring their daughter’s legacy by funding research for a cure.
Giuliana Rancic – Breast Cancer Survivor, Fab-U-Wish Partner
TV Personality and former E! News anchor Giuliana Rancic was diagnosed with the early stages of breast cancer after trying several times to start a family with her husband. After publicly announcing her diagnosis, she underwent a lumpectomy and later a double mastectomy with immediate reconstructive surgery. Rancic has said she initially felt self-conscious about her scars, but the glamour of dressing up in gowns for appearances and her on-set hair and makeup team kept her spirits high. And this feeling inspired her to help other women battling breast cancer feel the same way. In collaboration with The Pink Agenda, Rancic and Fab-U-Wish set out to fund programs and find ways to make women battling breast cancer feel fabulous, too! This October, Rancic, Fab-U-Wish, and The Pink Agenda are also setting out to grant 31 wishes in 31 days with their FABtober campaign, which we think is pretty sweet!
Each of these inspiring Breast Cancer Awareness advocates show that there are many ways to stand up for the cause and fight for the cure. Through their various organizations, donations, events, and contributions, they have provided incredible funding, valuable services, and hope to breast cancer survivors everywhere. And that’s something we can definitely celebrate!