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EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Love at First Sight

Posted  April 11th, 2012  by  Tariq Farid

It was only 3 short years ago that Dr. Fausto Petruzziello approached my brother Kamran and I with a proposal to bring the Edible Arrangements brand to Italy. Since that time a lot has happened. The economies in both the United and Italy hit a snag to put it lightly, but none more so than […]

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CEO Tariq Farid

1,000th Edible Arrangements Store Opens

Posted  April 5th, 2012  by  Tariq Farid

Our company reached a huge milestone yesterday. We opened our 1,000th Edible Arrangements store yesterday, April 4, in Cranston, RI. Even though it was our 1,000th it felt like the very first franchise location that opened in Waltham, MA only twelve short years ago, and I was thrilled that the owner of the first store, […]

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Michael-Tucker
CEO Tariq Farid

Love, Marriage and Edible Arrangements

Posted  March 7th, 2012  by  Tariq Farid

I always find it especially gratifying to see husbands and wives working together to start their own franchise business. In the case of Michael T., who just took over operations of the Whitby, Ontario Edible Arrangements location at the end of last month, the decision to go ahead with the venture was cemented by the […]

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CEO Tariq Farid

Raising the WOW Factor in the Sunshine State

Posted  March 5th, 2012  by  Tariq Farid

After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling that there might just be something special about this unique brand and its fresh fruit product line. Once he discovered that all EDIBLE ARRANGEMENTS® franchise locations are locally owned and operated, […]

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Alpharetta
CEO Tariq Farid

Taking the Short Road to Multi-Unit Ownership

Posted  March 2nd, 2012  by  Tariq Farid

Very often, the franchisees who are the most successful are the ones who allow their dedication and desire to lead the way, and insist on taking the greater challenge, rather than the easier path. For some, this means making the leap into multi-unit ownership in relatively short order. While slowly and steadily nurturing a single […]

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