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EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Edible Arrangements in USA Today

Posted  May 7th, 2012  by  Tariq Farid

Monday, May 7 was an exciting day at Edible Arrangements.  USA Today featured Edible Arrangements in their Money section, on page 6B.   Although the printed edition has photographs of one of our most successful franchisees, Tom Stratford who owns 3 stores in Arlington, VA and Washington, D.C., and of our CEO Tariq Farid and COO […]

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CEO Tariq Farid

Moving Your Brand Forward

Posted  April 27th, 2012  by  Tariq Farid

Every company no matter the size or age needs to evaluate their ‘brand’ continuously to determine its customers’ and the publics’ perception of it. In the eyes of the consumer, what does your company stand for and is there an emotional connection to your company and its product(s)? Does your company have a brand personality […]

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Marketing

Groundbreaking New Advertising Campaign Launching April 28

Posted  April 24th, 2012  by  Tariq Farid

Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world of Edible Arrangements.  We have teamed with internationally recognized foodscape artist Carl Warner to create a world where fruit and art collide; where mom’s mailbox is mango and her cozy home […]

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CEO Tariq Farid

Edible Arrangements Blooms on Bloomberg TV

Posted  April 17th, 2012  by  Tariq Farid

Yesterday, Wednesday, April 18, was a special day for Edible Arrangements and all our hardworking franchisees. On behalf of Edible Arrangements, I appeared on Taking Stock with Pimm Fox, a national investment program airing on Bloomberg TV. This was a milestone for our brand as Pimm Fox is one of the most respected business reporters […]

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Franchising & Franchisees

Edible Arrangements keeps growing in Q1

Posted  April 16th, 2012  by  Tariq Farid

We wanted to share with you that even after opening our 1,000th store a few weeks ago, the customer demand and entrepreneurial spirit of so many continues to propel us toward adding 1,000 more locations in the US and abroad.  In the first quarter 2012 alone, 16 new U.S. and 2 international Edible Arrangements stores […]

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