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EDIBLE ARRANGEMENTS®  BLOG

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Franchising & Franchisees

Edible Arrangements Ranked in The Franchise Times

Posted  October 24th, 2011  by  Joel Kal

Despite what the Franchise Times calls “the Great Recession,” Edible Arrangements shot up their Top 200 Systems list, from 163 last year to 150 this year.  In addition, they’ve called us out as one of the “fastest growing retail franchises” from their ranking, with 17.3% sales growth and 7.8% unit (store) growth.  The article reports […]

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CEO Tariq Farid

I Have Just Returned From Muscat,Oman

Posted  October 5th, 2011  by  Tariq Farid

I have just returned from Muscat, the capital city of Oman where I met AlShaima our franchisee in the newest country to introduce Edible Arrangements. It’s always exciting to add another country to the growing lists of places where Edible Arrangements can touch people’s lives, but I was so impressed with AlShaima I couldn’t wait […]

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CEO Tariq Farid

Making arrangements to grow

Posted  October 4th, 2011  by  Joel Kal

When Tariq Farid founded Edible Arrangements in 1999, he viewed the idea of edible fruit arrangements as an opportunity to combine his experience in technology and retail with an untapped market space with little competition. (Source:  http://www.sbnonline.com/2011/09/making-arrangements-to-grow/) Leaving the floral business, Farid started Edible Arrangements as a 600-square-foot store. “Most of the people told us […]

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CEO Tariq Farid

I Never Expected It to Turn Out This Way

Posted  September 26th, 2011  by  Tariq Farid

I never expected it to turn out this way. I never expected Edible Arrangements to become an international brand with over 1,000 stores across the world in only ten short years. I didn’t know that by fulfilling my own dream of starting a business I would one day be able to fulfill that same dream […]

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CEO Tariq Farid

Faith in Franchising

Posted  September 22nd, 2011  by  Tariq Farid

In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the strong support she receives from her team of Fruit Experts, Roger, Justine and Kyle. Faith has recently added a second store to her enterprise located at 970 N Tustin Street in […]

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