EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Edible Arrangements® Announces Partnership With geoVue

Posted  August 4th, 2010  by  Tariq Farid

WALLINGFORD, CT — 08/03/10 — Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site selection, market optimization and sales forecasting solutions for retailers and restaurants. Edible Arrangements® will use geoVue’s iPLAN software to determine the best markets and locations for future expansion of Edible Arrangements® […]

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CEO Tariq Farid

The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer

Posted  June 4th, 2010  by  Tariq Farid

BusinessWire – The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 “Hot Retailer” award, which recognizes innovative retail concepts that are driving consumers into shopping centers around the world. Based on a survey of ICSC’s worldwide members, Edible Arrangements was chosen as one of the “hottest” concepts and Edible Arrangements […]

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CEO Tariq Farid

Edible Arrangements Relishes Rosy Outlook

Posted  April 22nd, 2010  by  Tariq Farid

NEW YORK (AdAge.com) — What do you do when you’re a purveyor known for pricey, if unique, gifts during a recession? You spend more on advertising — and debunk brand myths. Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers’ recessionary concerns, Edible Arrangements International […]

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CEO Tariq Farid

Edible Arrangements CEO on Sweet Success

Posted  April 22nd, 2010  by  Tariq Farid

CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010 Tariq Farid the founder of Edible Arrangements® sat down with Liz Claman of Fox Business news to talk about his immensely successful company Edible Arrangements® which has beaten the economic trend […]

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Fresh News

Edible Arrangements Launches First National Television Campaign Targeting Men

Posted  January 28th, 2010  by  Tariq Farid

Fresh Fruit Retail Leader Launches 2010 National Advertising Campaign With Exclusive on ESPN WALLINGFORD, CT–(Marketwire – 01/27/10) – Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today the launch of its 2010 national advertising campaign on January 27, 2010 on ESPN and ESPN2. The campaign marks the first time Edible Arrangements has […]

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