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EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Passion for the Product Is Where It All Begins

Posted  March 2nd, 2012  by  Tariq Farid

As I’ve said before, passion –intelligent passion – for everything you do is the name of the game if you want to be a successful franchisee, or successful in life. And sometimes, our franchisees are so passionate and enthusiastic that it even amazes me. For example, we just signed a brand new Edible Arrangements location […]

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CEO Tariq Farid

Orange Blossoms for a Cause

Posted  March 1st, 2012  by  Tariq Farid

People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible Arrangements franchisees get the same question, and I know they have the same reaction. Each and every day, these independent business owners bring happiness to a recent graduate, the birthday girl […]

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CEO Tariq Farid

Edible Arrangements in Good Hands in Saudi Arabia

Posted  February 28th, 2012  by  Tariq Farid

Edible Arrangements International is just that—an international company. Over the past several years, I’ve taken pride in watching the robust growth the franchise has enjoyed, not just here in the United States, but all over the world as well. One of the top nations in which this growth has occurred is Saudi Arabia. In July […]

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CEO Tariq Farid

Making the Multi-Unit Leap

Posted  February 20th, 2012  by  Tariq Farid

I have tremendous respect and admiration for those who take that momentous step to becoming multi-unit owners. Having been there myself, I understand the risks and rewards involved. And for some, it takes a certain amount of proven success and stability before they feel the time is right to turn that business into an enterprise. […]

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CEO Tariq Farid

Living Up to Our Own Standards: A Special Valentine’s Day Message

Posted  February 16th, 2012  by  Tariq Farid

Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all of us here at Edible Arrangements. We hold ourselves to the highest standards, and make superior customer service a priority at all times. That’s why when we don’t completely live up […]

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