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EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

On the Road with Franchisees

Posted  September 12th, 2011  by  Tariq Farid

People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could never be a part of that show, because I’m never undercover – I go on the road meeting and visiting with franchisees all the time. It’s one of the most enjoyable […]

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CEO Tariq Farid

Dream it, Do it!

Posted  September 12th, 2011  by  Tariq Farid

How many people in life actually fulfill their dreams? I don’t have a number, but I have an idea that those who do are the ones who don’t just dream about what they want – they take action to get it. A common dream in the business world is the dream of owning your own […]

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Local Stores

Husband and Wife Open their Sixth Store in Colorado

Posted  September 2nd, 2011  by  Tariq Farid

Husband and wife, Tony and Jennifer, have opened their sixth Edible Arrangements store in Colorado Springs . Tony and Jennifer’s five other stores are located in Arvada, Aurora, Colorado Springs, Denver and Parker, Colorado. They have expanded their enterprise rapidly since opening their first store in the summer of 2006. Family and community are important […]

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Local Stores

Sisters Expand their Enterprise to Minneapolis, MN

Posted  August 19th, 2011  by  Tariq Farid

Sisters Claudine and Laurie, owners of the Roseville, MN store have just signed an agreement to open an Edible Arrangements store in Minneapolis, Minnesota. They brought a combination of business experience, talent and enthusiasm to their first store, opened in 2006, that is sure to make them successful in their expansion. I know firsthand how […]

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CEO Tariq Farid

Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual Convention

Posted  August 19th, 2011  by  Tariq Farid

Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like many companies, we used to have one of those lofty run-on sentences full of buzzwords that sound good when you are saying them but are totally forgettable. Last summer I decided […]

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