EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Edible Arrangements to Open 1,000th Store

Posted  January 26th, 2011  by  Tariq Farid

WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced. The company said it is not yet known where the 1,000th franchise will open, but the agreement with its franchisor has been finalized. “We started franchising in 2001 and the continuous growth of […]

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CEO Tariq Farid

Connecticut man had been a florist for seven years

Posted  September 15th, 2010  by  Tariq Farid

Connecticut man had been a florist for seven years. Then one day in 1999, he had an idea. That idea became a business. That business has since grown to over 700 franchises throughout the US and Canada. “The American Entrepreneur” Ron Morris talks with Tariq Farid, the founder and CEO of Edible Arrangements, the company […]

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CEO Tariq Farid

Edible Arrangements® Announces Partnership With geoVue

Posted  August 4th, 2010  by  Tariq Farid

WALLINGFORD, CT — 08/03/10 — Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site selection, market optimization and sales forecasting solutions for retailers and restaurants. Edible Arrangements® will use geoVue’s iPLAN software to determine the best markets and locations for future expansion of Edible Arrangements® […]

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CEO Tariq Farid

The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer

Posted  June 4th, 2010  by  Tariq Farid

BusinessWire – The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 “Hot Retailer” award, which recognizes innovative retail concepts that are driving consumers into shopping centers around the world. Based on a survey of ICSC’s worldwide members, Edible Arrangements was chosen as one of the “hottest” concepts and Edible Arrangements […]

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CEO Tariq Farid

Edible Arrangements Relishes Rosy Outlook

Posted  April 22nd, 2010  by  Tariq Farid

NEW YORK (AdAge.com) — What do you do when you’re a purveyor known for pricey, if unique, gifts during a recession? You spend more on advertising — and debunk brand myths. Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers’ recessionary concerns, Edible Arrangements International […]

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