EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Edible Arrangements CEO on Sweet Success

Posted  April 22nd, 2010  by  Tariq Farid

CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010 Tariq Farid the founder of Edible Arrangements® sat down with Liz Claman of Fox Business news to talk about his immensely successful company Edible Arrangements® which has beaten the economic trend […]

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Fresh News

Edible Arrangements Launches First National Television Campaign Targeting Men

Posted  January 28th, 2010  by  Tariq Farid

Fresh Fruit Retail Leader Launches 2010 National Advertising Campaign With Exclusive on ESPN WALLINGFORD, CT–(Marketwire – 01/27/10) – Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today the launch of its 2010 national advertising campaign on January 27, 2010 on ESPN and ESPN2. The campaign marks the first time Edible Arrangements has […]

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Marketing

Edible Arrangements® Debuts Berry Chocolate RosesTM — Decadent Long-Stemmed Chocolate-Covered Strawberries — Just in Time for Valentine’s Day

Posted  January 16th, 2010  by  Tariq Farid

Gourmet Chocolate Covered Strawberries Offer a Delicious Twist to Traditional Long-Stemmed Roses WALLINGFORD, CT– Inspired by the beauty of long-stemmed roses, Edible Arrangements Berry Chocolate Roses are a clever alternative to traditional Valentine’s Day gifts. Featuring gourmet chocolate covered strawberries arranged on stem-shaped skewers, Berry Chocolate Roses mark the newest fresh fruit arrangement to debut […]

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Marketing

Sweeten the Holiday Season with Festive Bouquets of Fruit from Edible Arrangements

Posted  December 5th, 2009  by  Tariq Farid

11.19.2009-Edible Arrangements, the pioneer and leader in artistically designed fresh-fruit displays and chocolate-dipped fruit, has designed the perfect solution for perplexed holiday gift-givers and party planners. From snowmen and sleighs to majestic Stars of David and New Year’s count-down fun, holiday-themed bouquets of fruit offer dazzling centerpieces and tempting seasonal gifts that no one can […]

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CEO Tariq Farid

The Boss-Bouquets That Bear Fruit

Posted  November 9th, 2009  by  Tariq Farid

I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan and we had been fairly well-to-do. We started at the bottom when we came here. My father found a job as a machinist during the day and worked at McDonald’s and […]

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