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CEO Tariq Farid

Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual Convention

Posted  August 19th, 2011  by  Tariq Farid

Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like many companies, we used to have one of those lofty run-on sentences full of buzzwords that sound good when you are saying them but are totally forgettable. Last summer I decided […]

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CEO Tariq Farid

Pledge of Health & Happiness

Posted  August 11th, 2011  by  Tariq Farid

This week Edible Arrangements is inviting people everywhere to take the “Pledge of Health & Happiness.” This pledge is our way of promoting healthier lifestyles – supporting First Lady Michelle Obama’s “Let’s Move” initiative to fight childhood obesity and the USDA recommendation that one half of a person’s daily food intake consist of fresh fruit […]

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Edible Cares

National Promotions Designed to Dovetail with Local Efforts for the Most Impact.

Posted  August 5th, 2011  by  Kaitlin

This summer, Edible Arrangements is running a “Random Acts of Happiness” campaign encouraging people to perform little – or not so little – acts to make someone’s day brighter.  It’s only natural for us to launch this campaign because we are in the happiness business: our products put a smile on everyone’s face.   For this […]

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Franchising & Franchisees

Check out Edible Arrangements on “The Franchise Hound”

Posted  July 29th, 2011  by  Kaitlin

Check out Edible Arrangements on “The Franchise Hound” (Top 20 Franchises to Start According to Forbes.com).  The Franchise Hound is a blog for prospective franchisees and consumers to gain a greater insight into some of the nation’s most popular businesses by providing information about franchising that is unbiased and objective.

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CEO Tariq Farid

Wowing China with Edible Arrangements!

Posted  July 28th, 2011  by  Tariq Farid

Three months ago I made a return visit to Beijing after being away for eight years. As soon as I stepped off the plane I was amazed at the difference. I remembered many of the sights I saw along the way, but they were not recognizable. Everything in view was much more developed, sophisticated and […]

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