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EDIBLE ARRANGEMENTS®  BLOG

Jeanne-Swierski1
CEO Tariq Farid

Making the Multi-Unit Leap

Posted  February 20th, 2012  by  Tariq Farid

I have tremendous respect and admiration for those who take that momentous step to becoming multi-unit owners. Having been there myself, I understand the risks and rewards involved. And for some, it takes a certain amount of proven success and stability before they feel the time is right to turn that business into an enterprise. […]

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CEO Tariq Farid

Living Up to Our Own Standards: A Special Valentine’s Day Message

Posted  February 16th, 2012  by  Tariq Farid

Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all of us here at Edible Arrangements. We hold ourselves to the highest standards, and make superior customer service a priority at all times. That’s why when we don’t completely live up […]

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CEO Tariq Farid

ICFE -Never Stop Learning

Posted  February 14th, 2012  by  Tariq Farid

I’ve just returned from a two-day special training session sponsored by the Institute of Certified Franchise Executives (ICFE). ICFE held this session right before the International Franchise Association’s (IFA) 52nd Annual Convention so franchise executives could attend both with only one trip away from their businesses. I could not stay for the entire IFA Convention […]

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CEO Tariq Farid

The Key to Success? For Rory and Hillary, It’s Enthusiasm

Posted  February 14th, 2012  by  Tariq Farid

What makes for a successful franchisee? That’s certainly not an easy question to answer; in fact, there are many possible answers. But one of them is certainly enthusiasm. In order for your enterprise to work, you must be excited about it. You must be excited about the product you are offering customers. Granted, with a […]

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Kirk-Johnson1
CEO Tariq Farid

Welcoming a Naval Veteran to the Edible Arrangements Franchise System

Posted  February 14th, 2012  by  Tariq Farid

Here at Edible Arrangements, we hold those who serve our great nation in very high regard, and are honored whenever a former member of the military decides to join our franchise and become one of our Fruit Experts. It pleases me to say that not only will we be having a serviceman opening up two […]

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