EDIBLE ARRANGEMENTS®  BLOG

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Marketing

Edible Arrangements® Debuts Berry Chocolate RosesTM — Decadent Long-Stemmed Chocolate-Covered Strawberries — Just in Time for Valentine’s Day

Posted  January 16th, 2010  by  Tariq Farid

Gourmet Chocolate Covered Strawberries Offer a Delicious Twist to Traditional Long-Stemmed Roses WALLINGFORD, CT– Inspired by the beauty of long-stemmed roses, Edible Arrangements Berry Chocolate Roses are a clever alternative to traditional Valentine’s Day gifts. Featuring gourmet chocolate covered strawberries arranged on stem-shaped skewers, Berry Chocolate Roses mark the newest fresh fruit arrangement to debut […]

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Marketing

Sweeten the Holiday Season with Festive Bouquets of Fruit from Edible Arrangements

Posted  December 5th, 2009  by  Tariq Farid

11.19.2009-Edible Arrangements, the pioneer and leader in artistically designed fresh-fruit displays and chocolate-dipped fruit, has designed the perfect solution for perplexed holiday gift-givers and party planners. From snowmen and sleighs to majestic Stars of David and New Year’s count-down fun, holiday-themed bouquets of fruit offer dazzling centerpieces and tempting seasonal gifts that no one can […]

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CEO Tariq Farid

The Boss-Bouquets That Bear Fruit

Posted  November 9th, 2009  by  Tariq Farid

I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan and we had been fairly well-to-do. We started at the bottom when we came here. My father found a job as a machinist during the day and worked at McDonald’s and […]

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CEO Tariq Farid

Edible Arrangements Partners With Direct Capital to Fuel U.S. Expansion

Posted  October 14th, 2009  by  Tariq Farid

WALLINGFORD, Conn., Oct. 8– Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has selected Direct Capital®, a national direct lender, as the exclusive preferred finance company for the brand. The expanded lending program was developed in response to capital needs to support growth initiatives in 2010 and beyond, and will be used […]

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CEO Tariq Farid

Edible Arrangements Signs Master Franchisee Agreement in Turkey

Posted  October 5th, 2009  by  Tariq Farid

New Franchisee to Open 15 Locations Throughout Turkey in Next Five Years WALLINGFORD, Conn., Oct. 1 /PRNewswire/ — Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, announced today the signing of a Master Franchisee agreement with Kemal and Emre Aydin. The brothers plan to develop 15 locations throughout Turkey. The first location […]

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