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EDIBLE ARRANGEMENTS®  BLOG

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CEO Tariq Farid

Making arrangements to grow

Posted  October 4th, 2011  by  Joel Kal

When Tariq Farid founded Edible Arrangements in 1999, he viewed the idea of edible fruit arrangements as an opportunity to combine his experience in technology and retail with an untapped market space with little competition. (Source:  http://www.sbnonline.com/2011/09/making-arrangements-to-grow/) Leaving the floral business, Farid started Edible Arrangements as a 600-square-foot store. “Most of the people told us […]

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CEO Tariq Farid

I Never Expected It to Turn Out This Way

Posted  September 26th, 2011  by  Tariq Farid

I never expected it to turn out this way. I never expected Edible Arrangements to become an international brand with over 1,000 stores across the world in only ten short years. I didn’t know that by fulfilling my own dream of starting a business I would one day be able to fulfill that same dream […]

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CEO Tariq Farid

Faith in Franchising

Posted  September 22nd, 2011  by  Tariq Farid

In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the strong support she receives from her team of Fruit Experts, Roger, Justine and Kyle. Faith has recently added a second store to her enterprise located at 970 N Tustin Street in […]

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CEO Tariq Farid

On the Road with Franchisees

Posted  September 12th, 2011  by  Tariq Farid

People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could never be a part of that show, because I’m never undercover – I go on the road meeting and visiting with franchisees all the time. It’s one of the most enjoyable […]

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CEO Tariq Farid

Dream it, Do it!

Posted  September 12th, 2011  by  Tariq Farid

How many people in life actually fulfill their dreams? I don’t have a number, but I have an idea that those who do are the ones who don’t just dream about what they want – they take action to get it. A common dream in the business world is the dream of owning your own […]

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