EDIBLE ARRANGEMENTS®  BLOG

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Franchising & Franchisees

The President’s Remarks: Mother’s Day Marketing Campaign

Posted April 28th, 2014 by Ross

Monday, April 28th marks the official launch of our 2014 Mother’s Day International Marketing campaign. In fact, our President and CEO Tariq Farid believes this year’s campaign, led with such great collaborative efforts by The Richards Group and Horizon Media, might be our best ever…and that’s saying something! Please be sure to read his take on such […]

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Marketing

Spotted: Edible Arrangements® Commercials in Prime TV Spots in 2014

Posted February 25th, 2014 by Ross

Leading into Valentine’s Day 2014, you may have seen our Edible Arrangements® national television campaign airing during some exciting primetime programming! A few of our most prominent TV spot placements included the Beatles 50th Anniversary Special and American Idol, and we appeared during several NCAA basketball games, the Olympics, as the finale of Late Night […]

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Marketing

Spearheading 2014 Marketing

Posted January 30th, 2014 by April

At Edible Arrangements® we take pride in our marketing strategy and where it has brought us to date. From the first national television campaign in 2008 to working with a renowned artist to create worlds entirely out of fruit in 2012, we have without a doubt blazed the path in the fresh fruit category. Over […]

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Marketing

Edible Arrangements® Valentine’s Day Social Media Concierge Team

Posted January 22nd, 2014 by Melanie

The Edible Arrangements® Social Media Team is ready for one of the busiest weeks at the office, and adding the finishing touches to our Valentine’s Day plan. Last year, we introduced our Social Media Concierge Team to provide a WOW-worthy experience for our guests this Valentine’s Day. We know that many people now turn to […]

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Marketing

Sincerely, Papyrus

Posted January 20th, 2014 by Melanie

Bloggers Note: You’ve probably noticed that we use Papyrus in our logo. (And if you haven’t, just ask any graphic designer you know — we’re pretty sure they have.) We get comments pretty frequently on social media and otherwise from people who have opinions about our use of this font. Well, it’s been in in […]

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