Last Updated on
Our “5 Questions With” blog segment gives you the inside scoop on the inner workings of Edible Arrangements® by bringing you an exclusive look at the work lives of some EA corporate employees. This week, we sat down with our Vice President of Human Resources, Tom Horn, for a talk with H.R.
1. What are you working on right now?
I’ve been busy working on sculpting Edible Arrangements® as an employment brand. Just as companies enjoy a reputation as a consumer brand, they also enjoy a reputation as an employment brand. This is a targeted, long term strategy to manage the awareness and perceptions of current employees, potential employees, and recruited stakeholders. We want to consistently put forth an image surrounding management and business practices that makes Edible Arrangements® an attractive and great place to work.
Some of the “big” questions that I’ve been asking are: What is our employee value proposition? What can we do to make Edible Arrangements® employee value proposition even stronger? How is our employee value proposition different than other employers?
As we look to attract and retain the best talent, we’ll need to try and answer these questions to provide an (E)xcellent (E)mployee (E)xperience. Our goal is to turn all of our employees into our best employment brand advocates!
2. What is the absolute best part about your job?
Hiring great people. Developing great people. Promoting great people. Turning people on to the great opportunities available within our great company.
With the kind of growth we experienced and will continue to experience in 2013 and beyond, we’ll need to field the best team to win. With the employment market beginning to become competitive once again, we’ll need to be that much better an employment brand to attract and retain top talent. I really do believe that the very best team with the very best talent usually wins the most games!
3. What’s your favorite kind of chocolate dipped fruit?
You know what they say – an apple a day keeps the doctor away… and a little chocolate can’t hurt either!
4. Tell us something you’ve learned while working at Edible Arrangements®.
I’ve learned lots of things, and that’s why I love working here! I’ve learned that nothing takes the place of hard work and determination, and that having a strong work ethic is still a prized possession. I also love learning something new about our people – their goals and aspirations, their special talents, skills and abilities.
5. What WOWs you?
A great employee WOWs me! I’m constantly WOWed by employees who go above and beyond the call of duty, and who provide great service to our guests.
For more information on employment opportunities at Edible Arrangements International, visit: https://www.ediblearrangements.com/about/Careers.aspx