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Edible Arrangements® stepped into the fast lane again at Chip Ganassi Racing Team’s first ever Ganassi Sound Garage DigiBash on September 8. The exclusive event was held at Chip Ganassi Racing Team’s garage in North Carolina. The DigiBash featured a live concert by Platinum Republic Nashville recording artist and Season 3 winner of The Voice Cassadee Pope, and was hosted by NASCAR Sprint Cup driver Kyle Larson, NASCAR Nationwide driver Dylan Kwasniewski and IndyCar driver Sage Karam. Naturally, Edible Arrangements® was on-site to provide some sweet treats.
Franchisee, Yvonne Etheridge owner of store #522 in Concord, NC, put together an all-star street team to hand out star-shaped pineapple Edible Pops™. Fruit Experts® Jordan Kiser, Sam Hartley, Ariel Danek and Chad Pentoney mixed and mingled with Cassadee Pope and the racers while encouraging guests to take selfies with their pops. The team gave out over 250 pineapple Edible Pops™ and shared a perfectly designed Delicious Party® Dipped Apple Wedges and Pineapple.
This event was Edible Arrangements® second partnership with Chip Ganassi Racing Team. Last June, Edible Arrangements® was featured on the No. 1 Cessna Chevrolet SS drive by NASCAR racer Jamie McMurray at the Poconos.