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Today opens a new chapter in Edible Arrangements history. Our mission from the very first day in 1999 when Edible Arrangements started was to Wow our customers, offer amazing products and customer service and build a sustainable franchise system for those who dreamed of owning their own businesses. In thirteen short years we have opened over 1,000 locations across the world and have been awarded numerous accolades by the business and consumer press.
To help propel us through our next phase of growth Edible Arrangements has formed a strategic partnership with the leading consumer-focused private equity firm, Catterton Partners (click Here for the press release). Edible Arrangements success is built upon the hard work of our dedicated franchisees whose passion for what they do never ceases to amaze our customers. Now, in collaboration with our franchisees, Edible Arrangements partnership with Catterton will help take our brand to a whole new level. By bringing on a strategic partner, who has expertise in identifying strategic opportunities and then providing resources to achieve them, Edible Arrangements can now offer its customers what they want and bring projects to life more quickly. We are thrilled with this partnership and excited about making life even a little more sweeter for our customers in the days and years ahead, and for helping make our franchisees businesses a little sweeter as well.