Carrying on the Tradition of WOW
In the earliest days of Edible Arrangements, before it even became an official tag line, I set out with one simple goal in mind:...
The Boss-Bouquets That Bear Fruit
I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan...
Becoming a Beloved Brand
What does it mean to be a beloved brand, and why is it important? What is it that makes some brands almost iconic in...
The American Opportunity- Part 2
This is a continuation of the blog entry I made yesterday on July 12 where I mentioned my discussion with hundreds of young adults...
Amazing Store Owners In Baton Rouge, LA
Two days ago I was in Louisiana visiting some of our stores. After I left New Orleans I made my way to Baton Rouge;...
A Message from our Founder and CEO Tariq Farid
This blog post titled, "A closer look at who we support, and why" was originally posted by Edible Arrangements® CEO and Founder Tariq Farid...
1,000th Edible Arrangements Store Opens
Our company reached a huge milestone yesterday. We opened our 1,000th Edible Arrangements store yesterday, April 4, in Cranston, RI. Even though it was...
Real Change Demands Real Action
As I have watched events unfold over the past few weeks in response to the murder of George Floyd and other victims of racism,...
Edible Arrangements CEO on Sweet Success
CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010
Tariq...
Celebrating Another Year with Our Franchisees
One of our favorite things about what we do is being a part of life’s special moments by carefully crafting and hand-delivering delicious fresh...
Edible Arrangements launches ‘To Go’ concept
Alicia Kelso @www.qsrweb.com
Edible Arrangements has been recognizable for its fresh fruit creations since its inception in 1999. Now, the brand is adding a...
Tariq Farid Named Ernst & Young Entrepreneur of the Year(R) 2009...
Award Recognizes Entrepreneurial Excellence in Retail & Consumer Products Category
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, today announced that its...
Edible Arrangements® expansion in China
Edible Arrangements® has been growing worldwide, and we are excited to announce that we have just opened our 1260th store in Guangzhou, China. This...
Edible Arrangements® Founder & CEO Tariq Farid Donates to North Haven...
Edible Arrangements® Founder and CEO Tariq Farid recently made a generous donation to the North Haven Fire Department, providing the department with a check...
Successful Branding: CEO Tariq Farid Follows Inspiration
In a recent interview, our Founder and CEO Tariq Farid sat down with Sales Bench™ to discuss how Edible Arrangements® has been able to...
Edible Arrangements CEO Launches New Tariq Farid Foundation Website
Established in 2013 by Tariq Farid, the founder and CEO of Edible Arrangements®, the Tariq Farid Foundation is a philanthropic, non-profit corporation providing support...
Edible Arrangements® President & CEO Tariq Farid Re-Launches Official Blog
Edible Arrangements® founder and CEO Tariq Farid has officially announced the re-launch of his blog, tariqfarid.com. There, Farid plans to routinely share some of...
The President’s Award Goes To…..
The Edible Arrangements® 7th annual international convention concluded last week in Orlando and I could not be more pleased as to how it went....
A Mission We All Believe In
A few years ago I decided that Edible Arrangements® needed a new mission statement. The mission statement had to be simple, easy to remember...
Walking With a Purpose
In my last entry I spoke about the Detroit area Edible Arrangements franchisees who are passionately involved with charitable causes in their communities. This...
Managing Your Way To The Top
What does it take to be number one – the top in business or field of expertise? Some may say it is luck. That...
A Teacher’s Gift
The past few weeks across America many students were celebrating with their families graduation from or promotion to the next grade in school. It’s...
The Immigrant Learning Center’s Immigrant Entrepreneur Hall of Fame
The Immigrant Learning Center in Malden, Massachusetts, just outside of Boston, assists immigrants and refugees by providing free English classes. The center recognizes that...
Franchising: A Family Affair
I never cease to be amazed by the ways in which peoples’ lives are positively impacted by becoming part of the Edible Arrangements franchise....
Welcoming a Naval Veteran to the Edible Arrangements Franchise System
Here at Edible Arrangements, we hold those who serve our great nation in very high regard, and are honored whenever a former member of...
Taking the Short Road to Multi-Unit Ownership
Very often, the franchisees who are the most successful are the ones who allow their dedication and desire to lead the way, and insist...
Raising the WOW Factor in the Sunshine State
After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling...
The Sweet Taste of Success
I always feel so proud when one of our franchisees gets called upon to participate in an educational business event. I am a big...
Encouraging People to Donate Blood to the American Red Cross
Summer is the season for spending time outdoors, enjoying our families, and taking much needed vacations. Unfortunately, the need for blood donations never takes...
Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual...
Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like...
Edible Arrangements Signs Master Franchisee Agreement in Turkey
New Franchisee to Open 15 Locations Throughout Turkey in Next Five Years
WALLINGFORD, Conn., Oct. 1 /PRNewswire/ -- Edible Arrangements, the pioneer and leader in...
The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer
BusinessWire - The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 "Hot Retailer" award, which recognizes innovative retail concepts...
Edible Arrangements to Open 1,000th Store
WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced.
The company said...
Spotted: Tariq Farid and Edible Arrangements® Featured on Forbes.com
Edible Arrangements® has proven to be more than just a novelty, and Forbes.com is taking notice. Founder and CEO, Tariq Farid spoke to Forbes...
Living Up to Our Own Standards: A Special Valentine’s Day Message
Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all...
Edible Arrangements Announces New Riverside, CA Design & Distribution Center
Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada -
WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ -- Edible...
Wowing China with Edible Arrangements!
Three months ago I made a return visit to Beijing after being away for eight years. As soon as I stepped off the plane...
There is Nothing Small about Small Business
This week is a very special week for a special group of people. This week, May 20-26, is National Small Business Week, which recognizes...
Giving Back Puts You Ahead
Have you ever been so moved by a special person that you become so grateful that there are people like them in this world....
Hat’s Off to Texas
As they say, everything is bigger in Texas, and now Edible Arrangements is getting bigger in the Lone Star state as well with 2...
Edible Arrangements Signs Master Franchisee Agreements in Rome & Hong Kong
Pioneer in Fresh-Fruit Arrangements Expands International Presence to Eight Countries
WALLINGFORD, Conn., July 13 Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements,...
Forbes names Edible Arrangements “Top 20 Franchises for the Buck”
I was honored to learn that Edible Arrangements has been named by Forbes as one of the “Top 20 Franchises for the Buck.” It...
Edible Arrangements® 2012 Annual Convention
Well, I’m on my way to the 7th Annual Edible Arrangements Convention in Orlando, Florida. This is my favorite event of the year as...
Edible Arrangements in Good Hands in Saudi Arabia
Edible Arrangements International is just that—an international company. Over the past several years, I’ve taken pride in watching the robust growth the franchise has...
Orange Blossoms for a Cause
People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible...
Love, Marriage and Edible Arrangements
I always find it especially gratifying to see husbands and wives working together to start their own franchise business. In the case of Michael...
Well-Deserved Recognition for an Exemplary Franchisee
At last year’s Edible Arrangements convention, it was my pleasure to bestow the President’s Award—the highest honor an EA franchisee can achieve—to Maurice Welton,...
Edible Arrangements in USA Today
Monday, May 7 was an exciting day at Edible Arrangements. USA Today featured Edible Arrangements in their Money section, on page 6B. Although the...
On the Road with Franchisees
People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could...
Faith in Franchising
In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the...
I Have Just Returned From Muscat,Oman
I have just returned from Muscat, the capital city of Oman where I met AlShaima our franchisee in the newest country to introduce Edible...
Georgia on Their Mind
Husband and wife Kevin and Vanessa have just signed an agreement to open their third Edible Arrangements store. They already have stores in Aiken,...
Support our Veterans
As more and more troops are –thankfully – returning home to their families they are finding that the welcome mat does not always extend...
Edible Arrangements Coming to Vancouver, BC
Leanne’s sister in Ontario first learned about Edible Arrangements when she drove by a store She decided to stop in and bought an arrangement....
EA Award Winners Expand Their Opportunities for Success with Additional Stores
Samir and Madhvi have owned the Edible Arrangements store in Bellevue, WA since June of 2009, so when the store in nearby Kirkland became...
Newest Store in UAE: Al Ain
I still get energized every time a new store opens anywhere, but there’s a particular thrill that comes with opening a new store in...
Knowing Your Niche –and Expertise
The other day I was reading my e-mails when I came across one from an amazing franchisee, Cathy, who owns the Edible Arrangements stores...
Edible Arrangements Partners With Direct Capital to Fuel U.S. Expansion
WALLINGFORD, Conn., Oct. 8-- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has selected Direct Capital®, a national direct lender, as...
Edible Arrangements Relishes Rosy Outlook
NEW YORK (AdAge.com) -- What do you do when you're a purveyor known for pricey, if unique, gifts during a recession? You spend more...
Edible Arrangements® Announces Partnership With geoVue
WALLINGFORD, CT -- 08/03/10 -- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site...
New Edible Arrangements® Store Opening in Burlington, Ontario
Edible Arrangements®, the fresh fruit festive franchise, is expanding in the Burlington area.
April 2011, Terry and Kathleen and their daughter Kristen took on their...
Edible Arrangements According to Forbes.com
Edible Arrangements International, Inc. is the leading supplier of high quality, delicious, artistically designed fresh fruit arrangements in form of bouquets or baskets. These...
New Edible Arrangements Coming to Midland Michigan
Leigh and Luis own the Edible Arrangements store at 2910 Tittabawassee Rd in Saginaw, Michigan (989-497-1002), and have just signed an agreement to open...
I Never Expected It to Turn Out This Way
I never expected it to turn out this way. I never expected Edible Arrangements to become an international brand with over 1,000 stores across...
Edible Arrangements Opens in India, China next week
Edible Arrangements’ first location in the Republic of India opened its doors on November 10, 2011. Partners Hiten and Avinash signed a Master Franchisee...
Setting Goals
One of my favorite topics to write about is the incredible franchisees who own Edible Arrangements stores. I get so inspired when I speak...
Inspiration
Those of you who have read many of my previous blog entries know that I strongly believe that anyone can live their dreams so...














































