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Wednesday, July 6, 2016 was anything but a typical day at the Edible Arrangements® corporate office (well, except for the fruit suits). Local and state officials, radio station KC101, franchisees, employees, and Guests gathered for the Grand Opening of our flagship store right here in Wallingford, CT!
Standing alongside Governor Dannel P. Malloy, Republican State Senator Len Fasano, other officials, and franchisees, our Founder and CEO Tariq Farid proudly cut the ribbon to the new store, which has become the front entrance of our corporate office and the first franchise located in town. (Although the store is just now open to the public, we aren’t afraid to admit that our corporate team has been indulging in (LOTS of) fresh treats at the office daily for a few months now.)
Along with music and face painting, Guests at the Grand Opening event enjoyed samples from our Edible To Go® product line, including 100% fresh fruit smoothies, fruit parfaits, and Froyo Fruit Blends®, as part of the day’s festivities.
At the Grand Opening event, hundreds of Guests were introduced to our Edible to Go® product line. These treats offer the sweet, refreshing satisfaction of fresh, never-frozen fruit that Edible Arrangements® is known for. Our Edible To Go® line of fruit salads, fruit parfaits, chocolate Dipped Fruit™ cones, and more is available in each of over 1,300 locations worldwide, and our fresh fruit smoothies and froyo are available in select locations today.*
Within the next few years, smoothies and frozen yogurt will also be available in every local Edible Arrangements® store, making Edible Arrangements® the place to treat others AND yourself! At the Grand Opening, company president Rob Price explained that this is a pivotal step in our company’s growth and will allow us to truly deliver on our purpose to help others celebrate what’s good in life – for special events and everyday occasions.
*Smoothies available in select locations. Contact your Edible Arrangements® store for details.