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The art of sending the right business gifts presents some interesting challenges! Fortunately, as a company that loves celebrating all occasions, including everyday occasions, we are here to help. As a result, our team created a checklist of things to consider when shopping for the perfect business gift. Every relationship is different, so our list varies but allows companies to leave a lasting impression and set a bar high with your recipients!
Additionally, business gifts require a delicate touch. For example, from birthdays to random acts of generosity, business relationships present a handful of appropriate times to send a sweet and simple gift. The team at Spruce shares some additional context into the proper etiquette for giving gifts in a professional setting, such as:
“giving gifts to business connections can be very sensitive, so it is imperative to follow proper etiquette. You need to make sure the gift is appropriate and follow the customs and norms of your industry. They’re there for a reason. You should never expect a gift in return.”
Therefore, before making your selection, ask yourself some simple questions.
Do you only send business gifts during the holidays?
Are the holidays the only time to send a business gift? Absolutely not! Although many believe the most popular time to send a corporate gift is around the holidays, there are so many other opportunities to WOW your business partners, clients, and employees. Gifting at other times of the year can have a more personal impact on the recipient, especially if you keep other holidays and occasions in mind!
For example, did you and your team just complete a big project? Or did your client just win a major award? If so, those are great opportunities to send a quick thank you that shows your support. Plus, random acts of gift giving deepen your relationship with your clients and making a personal relationship with your business partners typically helps in the long run. Looking for some other unique business gifting opportunities? Check out our blog post on business gifting etiquette!
Is the business gift for one person or a team?
Be aware of the number of recipients prior to sending! Are you sending to an individual person, the team or an entire office? Take some time to think about the number of recipients because providing a gift for part of team may ultimately backfire. Additionally, by ensuring everyone on the team receives something, it shows you think about the details and demonstrates how much you care about your clients.
As a result, make sure you select a gift that everyone can enjoy! If you send a gift that’s large enough to share, you’re not only impressing your recipient, but their friends, family, and colleagues as well. Like most things in life, the little things make a big difference, so make sure your gift reflects these minute details.
Does your business gift show some personality?
Have you ever received a generic holiday card from a client? If so, you realize that your client is just going through the motions. Typically, these cards are signed by the entire staff with a generic “happy holidays” message and noting how much you matter to them. However, the card demonstrates the opposite feeling.
As a result, make sure your gift (and any holiday cards) leaves an impression! If you take the time to send some business gifts, then ensure the gift shows your care. For example, go for a gift that both reflects your personality and accurately represents the relationship you have with the recipient. Consider ordering your gifts from a vendor that offers a variety of options so you can give your recipients something with a similar theme, but are different enough to add a more personal touch.
Is the business gift thoughtful?
The best gifts always have a lot of thought behind them. Typically, business gifts are sent for two primary reasons. First, gifts help maintain or strengthen an existing professional relationship. Second, business gifts help develop and build a new professional relationship. Therefore, ensure the gift you send represents you or your company in a positive way. Plus, think about your recipient and their team as well. Frequently, your company and clients have different vibes, so make sure the gift also reflects their values and personality.
As a result, during your business gift decision making process, put your trust in a company that is an expert in their trade and guarantees a high-quality gift and experience. Additionally, look for a gift that allows for some simple customizations because you may want to change the gift for multiple clients. Ultimately, you want to present them with something that’s impressive and that you’re proud to have them receive.
Is the gift memorable?
Do you remember the best gifts you ever received? Most likely yes because we all crave great memories. However, do you remember most of the business gifts you received? Most likely no. However, the best gifts are the ones that you can’t forget or stop talking about so think about the lasting memory of any business gift you send.
For example, think about something hand-crafted that you can’t get anywhere else. This allows you to set expectations high for other gifts they’ll receive in the future. Plus, you want your recipient to feel that you personally hand-selected this gift for them. Also, you don’t want to make them feel like this is what you gave to ALL your partners, clients, or employees! Make sure that your card addresses them by name and features a kind message that makes it feel as if you wrote it yourself. Once you choose the perfect gift, have it hand-delivered to their home or office for an extra surprise! When it arrives to the office, everyone’s eyes will follow where it goes, and (most likely) hope it’s for them!
Are you ready to go above and beyond with corporate gifting this year? Trust the Fruit Experts® with your business gifting needs, and we’ll make sure they’re easy, memorable, and (most importantly) delicious. Give us a call today at 1-800-691-3564 or submit your information electronically here!