At Edible Arrangements®, Mother’s Day has always been one of our biggest and busiest holidays. Now, we’re tapping into another special day for moms: Día de las Madres.
As part of our latest efforts in expanding our presence for Dia de Las Madres gifting, this year we launched a Spanish campaign with several key components, all aimed at earning Edible Arrangements® a share of the Dia de las Madres business.
First, our first-ever Spanish TV commercial is now airing in select markets. The spot directs guests to visit a custom Spanish landing page online (at www.ediblearrangements.com/fruta), or call a dedicated customer service line at 1-855-5FRUTAS to speak with a Spanish-speaking representative. Additionally, guests in select markets who have signed up to receive our promotional emails will receive a Día de las Madres-themed email blast this week.
We have a collection of gift packages exclusively for Dia de las Madres, too, including Dulce Regalo para el Día de las Madres and Un Cariñoso Capricho para Mamá. Select Edible Arrangements® stores now also have Spanish balloons specifically for the holiday!
You can see our entire collection of gifts for Dia de las Madres here.
