Tag: Life at Edible
Living Up to Our Own Standards: A Special Valentine’s Day Message
Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all...
Go West, Edible Arrangements®, Go West
The establishment of new Edible Arrangements® franchise locations throughout the country (and worldwide!) is always a top priority for us, and this year especially,...
Carrying on the Tradition of WOW
In the earliest days of Edible Arrangements, before it even became an official tag line, I set out with one simple goal in mind:...
The Boss-Bouquets That Bear Fruit
I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan...
Becoming a Beloved Brand
What does it mean to be a beloved brand, and why is it important? What is it that makes some brands almost iconic in...
The American Opportunity- Part 2
This is a continuation of the blog entry I made yesterday on July 12 where I mentioned my discussion with hundreds of young adults...
1,000th Edible Arrangements Store Opens
Our company reached a huge milestone yesterday. We opened our 1,000th Edible Arrangements store yesterday, April 4, in Cranston, RI. Even though it was...
The Edible Arrangements® Experience: A Multi-Cultural Celebration
Fresh fruit bouquets for Hanukkah with pineapple Star of David shapes, green-colored (white) chocolate strawberries and pineapple in our St. Patrick’s Day collection, arrangements...
Smart Gifting for Smarter Living with Edible Arrangements® This Month
As the creator and leader in the fresh fruit gift giving industry, Edible Arrangements® has always promoted healthier lifestyle choices, including fresh ways to...
Life at Edible®: 5 Reasons to Celebrate Your Team
“Celebrate what’s good in life” is a motto that we at Edible® live by every day, and although we’re all busy with meetings, long...
Edible Arrangements CEO on Sweet Success
CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010
Tariq...
Franchise Update: The Year (So Far) for Edible® Franchise Growth
Here at Edible Arrangements®, we’re proud to work with local business owners and entrepreneurs to bring our unique franchise concept to their local markets,...
5 Leadership Lessons from our “People” Expert, Ed Welsh
In the Boss’s Day spirit (it’s right around the corner!), we’ve been reflecting on traits of some of our favorite bosses and leaders and...
Edible Arrangements launches ‘To Go’ concept
Alicia Kelso @www.qsrweb.com
Edible Arrangements has been recognizable for its fresh fruit creations since its inception in 1999. Now, the brand is adding a...
It’s Mom’s Day at Edible Arrangements®
We have something new in store for moms this year. And if history is any indication, a record number of mothers nationwide will celebrate...
Move Over Chocolate Bunnies and Little Yellow Chicks
Every holiday brings another opportunity for us to give our guests the freshest (and tastiest) takes on traditional holiday treats. And this spring, we’re...
Tariq Farid Named Ernst & Young Entrepreneur of the Year(R) 2009 Award Winner
Award Recognizes Entrepreneurial Excellence in Retail & Consumer Products Category
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, today announced that its...
Welcome to the World of Edible Arrangements®: Winter Wonderland
The winter holiday season has officially begun! And to celebrate the most wonderful time of the year, we are proud to present our most...
Starting the New Year off Fresh: Our NEW Pear Collection
We believe the start of the New Year is always the perfect time for something fresh. So, we’re kicking off 2013 with some all-new...
Edible Arrangements®: Giving Veterans A “Hero’s Welcome”
At Edible Arrangements®, we truly appreciate the bravery, commitment and sacrifice of the military men and women who serve our country. We believe so...
Our Cupcake Collection is a Sweet Success
With its launch in the summer of 2012, our Cupcake Collection has quickly gained recognition and praise as one of Edible Arrangements® most successful...
The President’s Award Goes To…..
The Edible Arrangements® 7th annual international convention concluded last week in Orlando and I could not be more pleased as to how it went....
A Mission We All Believe In
A few years ago I decided that Edible Arrangements® needed a new mission statement. The mission statement had to be simple, easy to remember...
The Edible Arrangements® Website Keeps Getting Better
The World of Edible Arrangements™ is unique, fresh and beautiful. There are always a lot of new products, promotions and site enhancements that make...
Managing Your Way To The Top
What does it take to be number one – the top in business or field of expertise? Some may say it is luck. That...
The Immigrant Learning Center’s Immigrant Entrepreneur Hall of Fame
The Immigrant Learning Center in Malden, Massachusetts, just outside of Boston, assists immigrants and refugees by providing free English classes. The center recognizes that...
Franchising: A Family Affair
I never cease to be amazed by the ways in which peoples’ lives are positively impacted by becoming part of the Edible Arrangements franchise....
Welcoming a Naval Veteran to the Edible Arrangements Franchise System
Here at Edible Arrangements, we hold those who serve our great nation in very high regard, and are honored whenever a former member of...
Taking the Short Road to Multi-Unit Ownership
Very often, the franchisees who are the most successful are the ones who allow their dedication and desire to lead the way, and insist...
Raising the WOW Factor in the Sunshine State
After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling...
The Sweet Taste of Success
I always feel so proud when one of our franchisees gets called upon to participate in an educational business event. I am a big...
Encouraging People to Donate Blood to the American Red Cross
Summer is the season for spending time outdoors, enjoying our families, and taking much needed vacations. Unfortunately, the need for blood donations never takes...
Edible Arrangements Ranked in The Franchise Times
Despite what the Franchise Times calls “the Great Recession,” Edible Arrangements shot up their Top 200 Systems list, from 163 last year to 150...
The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer
BusinessWire - The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 "Hot Retailer" award, which recognizes innovative retail concepts...
Edible Arrangements to Open 1,000th Store
WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced.
The company said...
Sincerely, Papyrus
Bloggers Note: You’ve probably noticed that we use Papyrus in our logo. (And if you haven’t, just ask any graphic designer you know --...
Edible Arrangements® Expands Corporate Office Campus
The Edible Arrangements® corporate offices in Wallingford, Conn. began a new stage of expansion last fall, with the purchase of a 23,057-square-foot commercial building...
Edible Arrangements Doubles Veteran Discount
Dec. 1, 2011 -- Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has doubled its veteran's discount from...
Edible Arrangements Announces New Riverside, CA Design & Distribution Center
Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada -
WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ -- Edible...
Hat’s Off to Texas
As they say, everything is bigger in Texas, and now Edible Arrangements is getting bigger in the Lone Star state as well with 2...
Now Edible Arrangements at Northbrook, Illinois
Husband and wife Chan (Darren) and Bonnie, along with Darren’s brother Yi (Sunny) signed an agreement to open their second Edible Arrangements store to...
Edible Arrangements stores in Nevada, in Reno and Sparks
Husband and wife team Cameron and Kristine have signed franchise agreements to open their fourth and fifth Edible Arrangements stores in Nevada, in Reno...
Second Edible Arrangements Store in Laredo
Claudia one of the owners of the Edible Arrangements store that is coming soon to Laredo Texas, received her Bachelor’s degree in Psychology in...
Edible Arrangements store in Edina Minnesota
Brenda and Jeffrey own an Edible Arrangements store at 5824 Lincoln Drive (952-935-2852) in Edina Minnesota, and have just signed a franchise agreement to...
Edible Arrangements® Says Thank You With Six Free Gourmet, Chocolate-Covered Strawberries — September 21...
New Fall Bouquets of Fruit Welcome the Flavors of the Season
WALLINGFORD, CT--(September 9, 2009) - Edible Arrangements, the pioneer and leader in artistically designed...
Edible Arrangements Launches First National Television Campaign Targeting Men
Fresh Fruit Retail Leader Launches 2010 National Advertising Campaign With Exclusive on ESPN
WALLINGFORD, CT--(Marketwire - 01/27/10) - Edible Arrangements, the pioneer and leader in...
Forbes names Edible Arrangements “Top 20 Franchises for the Buck”
I was honored to learn that Edible Arrangements has been named by Forbes as one of the “Top 20 Franchises for the Buck.” It...
Edible Arrangements® 2012 Annual Convention
Well, I’m on my way to the 7th Annual Edible Arrangements Convention in Orlando, Florida. This is my favorite event of the year as...
Orange Blossoms for a Cause
People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible...
McAllen Chamber of Commerce Recognizes Edible Arrangements® Franchisee Maurice Welton with 2012 Top 5...
The hard work and dedication demonstrated during this past year has once again earned Maurice Welton, owner of four Edible Arrangements® stores in Texas...
My Store Marketing; New Year, New Toolkits
A new year is on the horizon for Edible Arrangements and its local store marketing tactics. The marketing team here has developed a new,...
Edible Arrangements® Honors Corporate Employees
Nine outstanding corporate employees were recently recognized by the Edible Arrangements® management team for their exceptional contributions during the 2012 calendar year. Amy Wietmarschen...
Edible Arrangements® Hosts 2013 Grower/Distributor Conference
On Wednesday, January 16th, we welcomed Edible Arrangements® produce vendors at our 2013 Grower/Distributor Conference, held in North Haven, Conn. This collaborative day of...
John Wuycheck Named Edible Arrangements® Vice President of Franchise Development
With our sights set on continuing Edible Arrangements®’ global expansion through 2013 and beyond, we’re excited to announce that franchise veteran John Wuycheck was...
Local Edible Arrangements® StoresJoin the Fight Against MS
In recognition of the National Multiple Sclerosis Society’s MS Awareness Month this March, 63 Edible Arrangements® stores located in Massachusetts, New Hampshire and Rhode...
Well-Deserved Recognition for an Exemplary Franchisee
At last year’s Edible Arrangements convention, it was my pleasure to bestow the President’s Award—the highest honor an EA franchisee can achieve—to Maurice Welton,...
Edible Arrangements® is an Internet Retailer Top 100 Retailer
For the second consecutive year, Edible Arrangements® is a Top 100 retailer on the Internet Retailer Top 500! This year, Edible Arrangements® is ranked...
Diá de las Madres con Edible Arrangements®
At Edible Arrangements®, Mother’s Day has always been one of our biggest and busiest holidays. Now, we’re tapping into another special day for moms:...
Edible Arrangements Expands Into India
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has opened its first store in Mumbai, India located at...
Groundbreaking New Advertising Campaign Launching April 28
Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world...
Edible Arrangements in USA Today
Monday, May 7 was an exciting day at Edible Arrangements. USA Today featured Edible Arrangements in their Money section, on page 6B. Although the...
Edible Arrangements Introduces Two New Custom Apps for Franchisees
With more of our franchisees becoming enterprise owners and opening multiple locations, Edible Arrangements® has created 2 custom mobile apps so that busy franchisees...
Edible Arrangements® Goes Pink for Breast Cancer Awareness Month
This October marks the seventh year we’ve partnered with the National Breast Cancer Foundation and the Breast Cancer Society of Canada to help stomp...
Showing Support to Make Life a Little Sweeter ™
As Hurricane Sandy barreled through the East Coast over the weekend and into Monday, leaving many cities and towns reeling, we at Edible Arrangements®...
Fresh Fruit Is Now America’s #1 Snack
It’s official: fresh fruit is now America’s #1 snack food! One of the country’s leading market research companies, The NPD Group, made this proclamation...
On the Road with Franchisees
People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could...
Faith in Franchising
In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the...
I Have Just Returned From Muscat,Oman
I have just returned from Muscat, the capital city of Oman where I met AlShaima our franchisee in the newest country to introduce Edible...
Georgia on Their Mind
Husband and wife Kevin and Vanessa have just signed an agreement to open their third Edible Arrangements store. They already have stores in Aiken,...
Support our Veterans
As more and more troops are –thankfully – returning home to their families they are finding that the welcome mat does not always extend...
Edible Arrangements Coming to Vancouver, BC
Leanne’s sister in Ontario first learned about Edible Arrangements when she drove by a store She decided to stop in and bought an arrangement....
EA Award Winners Expand Their Opportunities for Success with Additional Stores
Samir and Madhvi have owned the Edible Arrangements store in Bellevue, WA since June of 2009, so when the store in nearby Kirkland became...
Newest Store in UAE: Al Ain
I still get energized every time a new store opens anywhere, but there’s a particular thrill that comes with opening a new store in...
Knowing Your Niche –and Expertise
The other day I was reading my e-mails when I came across one from an amazing franchisee, Cathy, who owns the Edible Arrangements stores...
Edible Arrangements Partners With Direct Capital to Fuel U.S. Expansion
WALLINGFORD, Conn., Oct. 8-- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has selected Direct Capital®, a national direct lender, as...
Edible Arrangements Relishes Rosy Outlook
NEW YORK (AdAge.com) -- What do you do when you're a purveyor known for pricey, if unique, gifts during a recession? You spend more...
Edible Arrangements® Announces Partnership With geoVue
WALLINGFORD, CT -- 08/03/10 -- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site...
New Edible Arrangements® Store Opening in Burlington, Ontario
Edible Arrangements®, the fresh fruit festive franchise, is expanding in the Burlington area.
April 2011, Terry and Kathleen and their daughter Kristen took on their...
Edible Arrangements According to Forbes.com
Edible Arrangements International, Inc. is the leading supplier of high quality, delicious, artistically designed fresh fruit arrangements in form of bouquets or baskets. These...
Edible Arrangements Announced Immense Franchise Expansion Goals
Over the past decade, we have grown an enterprise dedicated to create the best fruit arrangements that are meticulously handcrafted with the singular goal...
New Edible Arrangements Coming to Midland Michigan
Leigh and Luis own the Edible Arrangements store at 2910 Tittabawassee Rd in Saginaw, Michigan (989-497-1002), and have just signed an agreement to open...
I Never Expected It to Turn Out This Way
I never expected it to turn out this way. I never expected Edible Arrangements to become an international brand with over 1,000 stores across...
Edible Arrangements Opens in India, China next week
Edible Arrangements’ first location in the Republic of India opened its doors on November 10, 2011. Partners Hiten and Avinash signed a Master Franchisee...
Setting Goals
One of my favorite topics to write about is the incredible franchisees who own Edible Arrangements stores. I get so inspired when I speak...
Inspiration
Those of you who have read many of my previous blog entries know that I strongly believe that anyone can live their dreams so...





































































