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I still get energized every time a new store opens anywhere, but there’s a particular thrill that comes with opening a new store in a whole new area of a country. The excitement of bringing Edible Arrangements to a new set of people to be amazed by our products is so gratifying, and I love knowing that another new business owner will be bringing happiness to these customers for years to come.
On January 18 Grand Opening ceremonies were held celebrating the newest Edible Arrangements store in Abu Dhabi, United Arab Emirates. This store is in Al Ain, the fourth largest city in the UAE, which is located on the border with Oman. Our other store in Abu Dhabi is located on the other side of the country in the capital city of Abu Dhabi on the central western coast of the Persian Gulf, so we’re excited to bring the concept to a brand new region of Abu Dhabi.
This newest store is owned by well-known businessman Mohammed Al Khazraji. H.E. Sheikh Salem Bin Mohammed Bin Hamad Bin Rakadh Alamir, Member of the Federal National Council, was a guest of honor at the Grand Opening gala. The store is in a fabulous location at the entrance of the new Jumeirah Hotel which is part of the prestigious Al Ain Mall in the heart of Al Kuwaitat district.
I was so impressed when I first met Mohamed – his business background in IT, food service and the international franchise industry, his education, and his commitment to preserving and enriching his culture. And I consider it an honor that part of that enrichment includes Edible Arrangements. Mohammed’s family has owned an Al Ain based local cuisine catering establishment for the past 20 years. A seasoned IT professional and successful entrepreneur, Mohamed takes his responsibilities towards society seriously as an active member of the renowned charitable organization Wataniya, among others. Mohammed wanted to open an Edible Arrangements business enterprise because he felt that our concept would work well in the niche Arab and Expatriate communities. Now that I’ve met some of them and seen their reactions, I totally agree with his assessment! Mohammed is planning to open more branches in other parts of the district in the coming months, and if the reception he has gotten here is an indicator, his other locations will be just as well received.