Tag: CEO Tariq Farid
Fruit For Father’s Day
Father’s Day is around the corner, and here at Edible Arrangements® we’re gearing up for the most fruit-filled Dad’s Day yet! We already know...
Living Up to Our Own Standards: A Special Valentine’s Day Message
Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all...
Thank You Gifts for Nurses and Teacher Appreciation Week
Every May, we show some well-deserved appreciation for two under-appreciated and overlook professions. Yes, every May we celebrate teachers and nurses, with a special...
Go West, Edible Arrangements®, Go West
The establishment of new Edible Arrangements® franchise locations throughout the country (and worldwide!) is always a top priority for us, and this year especially,...
Edible Arrangements® Opens 1,100th Store
Just one year after opening our 1,000th store location, we’re proud to announce we’ve reached a new milestone: the opening of the 1,100th Edible...
Carrying on the Tradition of WOW
In the earliest days of Edible Arrangements, before it even became an official tag line, I set out with one simple goal in mind:...
The Boss-Bouquets That Bear Fruit
I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan...
Becoming a Beloved Brand
What does it mean to be a beloved brand, and why is it important? What is it that makes some brands almost iconic in...
The American Opportunity- Part 2
This is a continuation of the blog entry I made yesterday on July 12 where I mentioned my discussion with hundreds of young adults...
Amazing Store Owners In Baton Rouge, LA
Two days ago I was in Louisiana visiting some of our stores. After I left New Orleans I made my way to Baton Rouge;...
A Message from our Founder and CEO Tariq Farid
This blog post titled, "A closer look at who we support, and why" was originally posted by Edible Arrangements® CEO and Founder Tariq Farid...
1,000th Edible Arrangements Store Opens
Our company reached a huge milestone yesterday. We opened our 1,000th Edible Arrangements store yesterday, April 4, in Cranston, RI. Even though it was...
Fruit for the 4th of July
From outdoor barbecues with family and friends to an evening of fireworks or other festivities, our collection of patriotic fruit arrangements for the 4th...
Year’s Top Bananas Recognized at 2013 Convention
Every year, we celebrate the success of our amazing franchisees by presenting awards to honor their accomplishments in several key categories. This year, we...
The Edible Arrangements® Experience: A Multi-Cultural Celebration
Fresh fruit bouquets for Hanukkah with pineapple Star of David shapes, green-colored (white) chocolate strawberries and pineapple in our St. Patrick’s Day collection, arrangements...
Smart Gifting for Smarter Living with Edible Arrangements® This Month
As the creator and leader in the fresh fruit gift giving industry, Edible Arrangements® has always promoted healthier lifestyle choices, including fresh ways to...
Edible Arrangements CEO on Sweet Success
CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010
Tariq...
Celebrating Another Year with Our Franchisees
One of our favorite things about what we do is being a part of life’s special moments by carefully crafting and hand-delivering delicious fresh...
Edible Arrangements launches ‘To Go’ concept
Alicia Kelso @www.qsrweb.com
Edible Arrangements has been recognizable for its fresh fruit creations since its inception in 1999. Now, the brand is adding a...
It’s Mom’s Day at Edible Arrangements®
We have something new in store for moms this year. And if history is any indication, a record number of mothers nationwide will celebrate...
Move Over Chocolate Bunnies and Little Yellow Chicks
Every holiday brings another opportunity for us to give our guests the freshest (and tastiest) takes on traditional holiday treats. And this spring, we’re...
Tariq Farid Named Ernst & Young Entrepreneur of the Year(R) 2009 Award Winner
Award Recognizes Entrepreneurial Excellence in Retail & Consumer Products Category
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, today announced that its...
Edible Arrangements® expansion in China
Edible Arrangements® has been growing worldwide, and we are excited to announce that we have just opened our 1260th store in Guangzhou, China. This...
Edible Arrangements® Founder & CEO Tariq Farid Donates to North Haven Fire Department
Edible Arrangements® Founder and CEO Tariq Farid recently made a generous donation to the North Haven Fire Department, providing the department with a check...
Edible Arrangements® Partners With ServSafe®
We are proud to announce that we have moved our food handling training program to the next level by partnering with the National Restaurant...
Recognizing Exceptional Edible Arrangements® Franchisees
This post originally appeared on Tariq Farid.com.
One of my great pleasures as the CEO of Edible Arrangements® is the opportunity to recognize the outstanding...
Successful Branding: CEO Tariq Farid Follows Inspiration
In a recent interview, our Founder and CEO Tariq Farid sat down with Sales Bench™ to discuss how Edible Arrangements® has been able to...
Edible Arrangements CEO Launches New Tariq Farid Foundation Website
Established in 2013 by Tariq Farid, the founder and CEO of Edible Arrangements®, the Tariq Farid Foundation is a philanthropic, non-profit corporation providing support...
Edible Arrangements welcomes Robert Price as new president
Today it is our pleasure to introduce Robert Price as the new President of Edible Arrangements®. This is an incredibly exciting time for the...
Edible Arrangements® President & CEO Tariq Farid Re-Launches Official Blog
Edible Arrangements® founder and CEO Tariq Farid has officially announced the re-launch of his blog, tariqfarid.com. There, Farid plans to routinely share some of...
Starting the New Year off Fresh: Our NEW Pear Collection
We believe the start of the New Year is always the perfect time for something fresh. So, we’re kicking off 2013 with some all-new...
Edible Arrangements®: Giving Veterans A “Hero’s Welcome”
At Edible Arrangements®, we truly appreciate the bravery, commitment and sacrifice of the military men and women who serve our country. We believe so...
Our Cupcake Collection is a Sweet Success
With its launch in the summer of 2012, our Cupcake Collection has quickly gained recognition and praise as one of Edible Arrangements® most successful...
The President’s Award Goes To…..
The Edible Arrangements® 7th annual international convention concluded last week in Orlando and I could not be more pleased as to how it went....
A Mission We All Believe In
A few years ago I decided that Edible Arrangements® needed a new mission statement. The mission statement had to be simple, easy to remember...
The Edible Arrangements® Website Keeps Getting Better
The World of Edible Arrangements™ is unique, fresh and beautiful. There are always a lot of new products, promotions and site enhancements that make...
Walking With a Purpose
In my last entry I spoke about the Detroit area Edible Arrangements franchisees who are passionately involved with charitable causes in their communities. This...
Managing Your Way To The Top
What does it take to be number one – the top in business or field of expertise? Some may say it is luck. That...
A Teacher’s Gift
The past few weeks across America many students were celebrating with their families graduation from or promotion to the next grade in school. It’s...
The Immigrant Learning Center’s Immigrant Entrepreneur Hall of Fame
The Immigrant Learning Center in Malden, Massachusetts, just outside of Boston, assists immigrants and refugees by providing free English classes. The center recognizes that...
Franchising: A Family Affair
I never cease to be amazed by the ways in which peoples’ lives are positively impacted by becoming part of the Edible Arrangements franchise....
Welcoming a Naval Veteran to the Edible Arrangements Franchise System
Here at Edible Arrangements, we hold those who serve our great nation in very high regard, and are honored whenever a former member of...
Taking the Short Road to Multi-Unit Ownership
Very often, the franchisees who are the most successful are the ones who allow their dedication and desire to lead the way, and insist...
Raising the WOW Factor in the Sunshine State
After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling...
The Sweet Taste of Success
I always feel so proud when one of our franchisees gets called upon to participate in an educational business event. I am a big...
Encouraging People to Donate Blood to the American Red Cross
Summer is the season for spending time outdoors, enjoying our families, and taking much needed vacations. Unfortunately, the need for blood donations never takes...
Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual Convention
Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like...
Edible Arrangements Ranked in The Franchise Times
Despite what the Franchise Times calls “the Great Recession,” Edible Arrangements shot up their Top 200 Systems list, from 163 last year to 150...
Edible Arrangements Signs Master Franchisee Agreement in Turkey
New Franchisee to Open 15 Locations Throughout Turkey in Next Five Years
WALLINGFORD, Conn., Oct. 1 /PRNewswire/ -- Edible Arrangements, the pioneer and leader in...
The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer
BusinessWire - The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 "Hot Retailer" award, which recognizes innovative retail concepts...
Edible Arrangements to Open 1,000th Store
WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced.
The company said...
Spotted: Tariq Farid and Edible Arrangements® Featured on Forbes.com
Edible Arrangements® has proven to be more than just a novelty, and Forbes.com is taking notice. Founder and CEO, Tariq Farid spoke to Forbes...
Happy 15th Birthday Edible Arrangements®
Edible Arrangements® is celebrating its 15th Birthday and we are so excited to share what we've been up to! In 15 short years, Edible...
Edible Arrangements® Expands Corporate Office Campus
The Edible Arrangements® corporate offices in Wallingford, Conn. began a new stage of expansion last fall, with the purchase of a 23,057-square-foot commercial building...
Edible Arrangements Doubles Veteran Discount
Dec. 1, 2011 -- Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has doubled its veteran's discount from...
Edible Arrangements Announces New Riverside, CA Design & Distribution Center
Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada -
WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ -- Edible...
Inc. Fruit Bouquets in Every Time Zone
By Nicole Carter July 14, 2011
How do you keep a smooth supply chain when you sell perishable goods on an international scale? Edible Arrangements's...
It’s Official… Meet Our New Agency Partners
We’re thrilled to officially announce that we’ve chosen creative powerhouse The Richards Group as our new creative advertising agency, and industry leader Horizon Media...
Edible Arrangements® and IFA’s FranCamp 2013
Edible Arrangements® was a proud supporter and sponsor of FranCamp 2013, the International Franchise Association’s (IFA) Digital Marketing & Technology Best Practices Conference, held...
Window Shoppers Rejoice: Our Newest Signage Kits Are Now in Stores!
Merchandising our storefronts is a huge opportunity for us to engage with Guests, whether they are driving by or walking in. And, with such...
Wowing China with Edible Arrangements!
Three months ago I made a return visit to Beijing after being away for eight years. As soon as I stepped off the plane...
There is Nothing Small about Small Business
This week is a very special week for a special group of people. This week, May 20-26, is National Small Business Week, which recognizes...
Giving Back Puts You Ahead
Have you ever been so moved by a special person that you become so grateful that there are people like them in this world....
Ignatius and Kimberly with Edible Arrangements®
Father and daughter team Ignatius and Kimberly have recently signed an agreement to open their third Edible Arrangements store. This new location will be...
Hat’s Off to Texas
As they say, everything is bigger in Texas, and now Edible Arrangements is getting bigger in the Lone Star state as well with 2...
Now Edible Arrangements at Northbrook, Illinois
Husband and wife Chan (Darren) and Bonnie, along with Darren’s brother Yi (Sunny) signed an agreement to open their second Edible Arrangements store to...
Edible Arrangements stores in Nevada, in Reno and Sparks
Husband and wife team Cameron and Kristine have signed franchise agreements to open their fourth and fifth Edible Arrangements stores in Nevada, in Reno...
Second Edible Arrangements Store in Laredo
Claudia one of the owners of the Edible Arrangements store that is coming soon to Laredo Texas, received her Bachelor’s degree in Psychology in...
Edible Arrangements store in Edina Minnesota
Brenda and Jeffrey own an Edible Arrangements store at 5824 Lincoln Drive (952-935-2852) in Edina Minnesota, and have just signed a franchise agreement to...
Edible Arrangements Signs Master Franchisee Agreements in Rome & Hong Kong
Pioneer in Fresh-Fruit Arrangements Expands International Presence to Eight Countries
WALLINGFORD, Conn., July 13 Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements,...
Edible Arrangements® Says Thank You With Six Free Gourmet, Chocolate-Covered Strawberries — September 21...
New Fall Bouquets of Fruit Welcome the Flavors of the Season
WALLINGFORD, CT--(September 9, 2009) - Edible Arrangements, the pioneer and leader in artistically designed...
Edible Arrangements Launches First National Television Campaign Targeting Men
Fresh Fruit Retail Leader Launches 2010 National Advertising Campaign With Exclusive on ESPN
WALLINGFORD, CT--(Marketwire - 01/27/10) - Edible Arrangements, the pioneer and leader in...
Forbes names Edible Arrangements “Top 20 Franchises for the Buck”
I was honored to learn that Edible Arrangements has been named by Forbes as one of the “Top 20 Franchises for the Buck.” It...
Edible Arrangements® 2012 Annual Convention
Well, I’m on my way to the 7th Annual Edible Arrangements Convention in Orlando, Florida. This is my favorite event of the year as...
Edible Arrangements in Good Hands in Saudi Arabia
Edible Arrangements International is just that—an international company. Over the past several years, I’ve taken pride in watching the robust growth the franchise has...
Orange Blossoms for a Cause
People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible...
Love, Marriage and Edible Arrangements
I always find it especially gratifying to see husbands and wives working together to start their own franchise business. In the case of Michael...
McAllen Chamber of Commerce Recognizes Edible Arrangements® Franchisee Maurice Welton with 2012 Top 5...
The hard work and dedication demonstrated during this past year has once again earned Maurice Welton, owner of four Edible Arrangements® stores in Texas...
My Store Marketing; New Year, New Toolkits
A new year is on the horizon for Edible Arrangements and its local store marketing tactics. The marketing team here has developed a new,...
Edible Arrangements® Honors Corporate Employees
Nine outstanding corporate employees were recently recognized by the Edible Arrangements® management team for their exceptional contributions during the 2012 calendar year. Amy Wietmarschen...
Edible Arrangements® Hosts 2013 Grower/Distributor Conference
On Wednesday, January 16th, we welcomed Edible Arrangements® produce vendors at our 2013 Grower/Distributor Conference, held in North Haven, Conn. This collaborative day of...
John Wuycheck Named Edible Arrangements® Vice President of Franchise Development
With our sights set on continuing Edible Arrangements®’ global expansion through 2013 and beyond, we’re excited to announce that franchise veteran John Wuycheck was...
Local Edible Arrangements® StoresJoin the Fight Against MS
In recognition of the National Multiple Sclerosis Society’s MS Awareness Month this March, 63 Edible Arrangements® stores located in Massachusetts, New Hampshire and Rhode...
Well-Deserved Recognition for an Exemplary Franchisee
At last year’s Edible Arrangements convention, it was my pleasure to bestow the President’s Award—the highest honor an EA franchisee can achieve—to Maurice Welton,...
Edible Arrangements® is an Internet Retailer Top 100 Retailer
For the second consecutive year, Edible Arrangements® is a Top 100 retailer on the Internet Retailer Top 500! This year, Edible Arrangements® is ranked...
Diá de las Madres con Edible Arrangements®
At Edible Arrangements®, Mother’s Day has always been one of our biggest and busiest holidays. Now, we’re tapping into another special day for moms:...
Edible Arrangements Expands Into India
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has opened its first store in Mumbai, India located at...
Groundbreaking New Advertising Campaign Launching April 28
Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world...
Edible Arrangements in USA Today
Monday, May 7 was an exciting day at Edible Arrangements. USA Today featured Edible Arrangements in their Money section, on page 6B. Although the...
Edible Arrangements Introduces Two New Custom Apps for Franchisees
With more of our franchisees becoming enterprise owners and opening multiple locations, Edible Arrangements® has created 2 custom mobile apps so that busy franchisees...
Edible Arrangements® Goes Pink for Breast Cancer Awareness Month
This October marks the seventh year we’ve partnered with the National Breast Cancer Foundation and the Breast Cancer Society of Canada to help stomp...
Showing Support to Make Life a Little Sweeter ™
As Hurricane Sandy barreled through the East Coast over the weekend and into Monday, leaving many cities and towns reeling, we at Edible Arrangements®...
Fresh Fruit Is Now America’s #1 Snack
It’s official: fresh fruit is now America’s #1 snack food! One of the country’s leading market research companies, The NPD Group, made this proclamation...
On the Road with Franchisees
People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could...
Faith in Franchising
In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the...
I Have Just Returned From Muscat,Oman
I have just returned from Muscat, the capital city of Oman where I met AlShaima our franchisee in the newest country to introduce Edible...
Georgia on Their Mind
Husband and wife Kevin and Vanessa have just signed an agreement to open their third Edible Arrangements store. They already have stores in Aiken,...
Support our Veterans
As more and more troops are –thankfully – returning home to their families they are finding that the welcome mat does not always extend...
Edible Arrangements Coming to Vancouver, BC
Leanne’s sister in Ontario first learned about Edible Arrangements when she drove by a store She decided to stop in and bought an arrangement....
EA Award Winners Expand Their Opportunities for Success with Additional Stores
Samir and Madhvi have owned the Edible Arrangements store in Bellevue, WA since June of 2009, so when the store in nearby Kirkland became...























































































