Fresh Fruit Is Now America’s #1 Snack


It’s official: fresh fruit is now America’s #1 snack food! One of the country’s leading market research companies, The NPD Group, made this proclamation in a report released last week. Snacking in America 2012, a report based on two years of research, reiterates that a trend of healthy eating and lifestyle choices is spreading across the United States, leading people to choose fresh fruit as a snack more often than any other option.

The NPD Group says snacking, which consists of 20% of all eating occasions in America, has seen a progressive transition away from traditional snack foods (potato chips and chocolate); in fact, Americans now snack on fresh fruit on 10 more occasions (per year) than they do chocolate, and on 25 more occasions than they do potato chips.

As the leader in the fresh fruit gift-giving industry, and the Fruit Experts® for over 13 years, we at Edible Arrangements® are thrilled to have the American appetite’s stamp of approval. Our entire product collection, including fresh fruit bouquets, fresh fruit salads, fresh fruit smoothies and more, is based on that notion of more wholesale enjoyment, for gifting or snacking any time! We’re thrilled to have a product that is embraced by a nation of health-conscious snackers.

Read The NPD’s Group’s official report here: