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Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world of Edible Arrangements. We have teamed with internationally recognized foodscape artist Carl Warner to create a world where fruit and art collide; where mom’s mailbox is mango and her cozy home sits nestled next to a grove of pineapple hearts as an orange butterfly floats by.
The new campaign breaks away from the product focused commercials and print materials we have been using, to a campaign that represents and defines our brand personality. Edible Arrangements creates magical moments for its customers, and the new advertising campaign takes you through this magical world from the beginning to the end where one of our franchisees plucks a pineapple daisy from the fictional world we created to complete an arrangement for a customer. We also introduce our first custom jingle –“Make Life a Little Sweeter with Edible Arrangements.”
We hope you enjoy the new Mother’s Day TV commercial airing this Saturday which will be followed by new TV spots, and print materials, throughout the year. Please click Here to view the press release. On Saturday we will post the new TV commerical on our consumer website -www.ediblearrangements.com -and a link to the site will be put in this blog.