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Merchandising our storefronts is a huge opportunity for us to engage with Guests, whether they are driving by or walking in. And, with such beautiful products available year-round, we want to make sure that our Guests are always aware of the new and seasonal items we offer. To that end, we send an Edible Arrangements® store Signage Kit to every North American Edible Arrangements® store twice a year; each kit supports holidays, new product launches, promotions and everyday occasions for a 6-month period.
Our most recent Signage Kit arrived in local stores in the United States, Canada, Quebec and Puerto Rico just last week! The latest kit highlights key products from Father’s Day through the December holiday gifting season. Each Signage Kit includes both Window Signs and Interior Posters. In addition, our most recent kit also includes several key local store marketing pieces, like hang tags and box inserts.
Our Signage Kit project is a collaboration among many corporate teams including Marketing, Strategy and Research & Development. Once all teams align on the product features, the Marketing team works with our national agency of record on the creative execution, including crafting attention-grabbing headlines and capturing beautiful photography from a skilled food photographer.
We’re focused on making every local Edible Arrangements® storefront a destination for shoppers. In sending these Signage Kits to Edible Arrangements® franchise partners twice a year, we hope to help draw even more guests into our stores, create an inviting atmosphere, and shine a spotlight on key products during crucial selling periods.
Take a peek in the windows of your nearest store to see some of our latest work now!
And, to find out more about Edible Arrangements® franchise opportunities in your area, visit: www.ediblearrangements.com/franchiseopportunities