With its launch in the summer of 2012, our Cupcake Collection has quickly gained recognition and praise as one of Edible Arrangements® most successful product launches in company history. Check out our Confetti Fruit Cupcake™ arrangement recently featured in Times Square!
“We knew the Cupcake Collection would be popular, but it has surpassed our expectations,” said Edible Arrangements® CEO Tariq Farid. “The Cupcake Collection is perfect for those occasions that happen 365 days a year, from thanking a teacher to celebrating a promotion at work to wishing a loved one happy birthday. It’s a delightful and unexpected way to ‘WOW’ that special person.”