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A Teacher’s Gift

The past few weeks across America many students were celebrating with their families graduation from or promotion to the next grade in school. It’s...

Setting the Foundation for Future Growth

Today opens a new chapter in Edible Arrangements history.  Our mission from the very first day in 1999 when Edible Arrangements started was to...

Fruit Summit

A few weeks ago we held our very first Fruit Summit at our Edible Arrangements corporate headquarters in Wallingford, CT. What is a Fruit...

Becoming a Beloved Brand

What does it mean to be a beloved brand, and why is it important? What is it that makes some brands almost iconic in...

There is Nothing Small about Small Business

This week is a very special week for a special group of people. This week, May 20-26, is National Small Business Week, which recognizes...

Sweet Savings Celebration with Edible Arrangements

Building on our record-breaking Mother’s Day week where we had our busiest week ever with over 700,000 orders processed and a 19% sales increase...

Managing Your Way To The Top

What does it take to be number one – the top in business or field of expertise? Some may say it is luck. That...

Knowing Your Niche –and Expertise

The other day I was reading my e-mails when I came across one from an amazing franchisee, Cathy, who owns the Edible Arrangements stores...

Inspiration

Those of you who have read many of my previous blog entries know that I strongly believe that anyone can live their dreams so...

Five New Edible Arrangements Stores Open

We are excited to announce that five new Edible Arrangements (two include our Edible To Go expanded product line) stores opened last week.  The...

Edible Arrangements in USA Today

Monday, May 7 was an exciting day at Edible Arrangements.  USA Today featured Edible Arrangements in their Money section, on page 6B.   Although the...

Moving Your Brand Forward

Every company no matter the size or age needs to evaluate their ‘brand’ continuously to determine its customers’ and the publics’ perception of it....

Groundbreaking New Advertising Campaign Launching April 28

Edible Arrangements is launching a visually stunning nationwide new advertising campaign this Saturday with a new Mother’s Day television commercial featuring the ‘magical’ world...

Edible Arrangements Blooms on Bloomberg TV

Yesterday, Wednesday, April 18, was a special day for Edible Arrangements and all our hardworking franchisees. On behalf of Edible Arrangements, I appeared on...

Edible Arrangements keeps growing in Q1

We wanted to share with you that even after opening our 1,000th store a few weeks ago, the customer demand and entrepreneurial spirit of...

Hat’s Off to Texas

As they say, everything is bigger in Texas, and now Edible Arrangements is getting bigger in the Lone Star state as well with 2...

The Sweet Taste of Success

I always feel so proud when one of our franchisees gets called upon to participate in an educational business event. I am a big...

Love at First Sight

It was only 3 short years ago that Dr. Fausto Petruzziello approached my brother Kamran and I with a proposal to bring the Edible...

1,000th Edible Arrangements Store Opens

Our company reached a huge milestone yesterday. We opened our 1,000th Edible Arrangements store yesterday, April 4, in Cranston, RI. Even though it was...

Love, Marriage and Edible Arrangements

I always find it especially gratifying to see husbands and wives working together to start their own franchise business. In the case of Michael...

Raising the WOW Factor in the Sunshine State

After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling...

Taking the Short Road to Multi-Unit Ownership

Very often, the franchisees who are the most successful are the ones who allow their dedication and desire to lead the way, and insist...

Passion for the Product Is Where It All Begins

As I’ve said before, passion –intelligent passion - for everything you do is the name of the game if you want to be a...

Orange Blossoms for a Cause

People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible...

Edible Arrangements in Good Hands in Saudi Arabia

Edible Arrangements International is just that—an international company. Over the past several years, I’ve taken pride in watching the robust growth the franchise has...

Making the Multi-Unit Leap

I have tremendous respect and admiration for those who take that momentous step to becoming multi-unit owners. Having been there myself, I understand the...

Living Up to Our Own Standards: A Special Valentine’s Day Message

Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all...

ICFE -Never Stop Learning

I’ve just returned from a two-day special training session sponsored by the Institute of Certified Franchise Executives (ICFE). ICFE held this session right before...

The Key to Success? For Rory and Hillary, It’s Enthusiasm

What makes for a successful franchisee? That’s certainly not an easy question to answer; in fact, there are many possible answers. But one of...

Welcoming a Naval Veteran to the Edible Arrangements Franchise System

Here at Edible Arrangements, we hold those who serve our great nation in very high regard, and are honored whenever a former member of...

Forbes names Edible Arrangements “Top 20 Franchises for the Buck”

I was honored to learn that Edible Arrangements has been named by Forbes as one of the “Top 20 Franchises for the Buck.” It...

Franchising: A Family Affair

I never cease to be amazed by the ways in which peoples’ lives are positively impacted by becoming part of the Edible Arrangements franchise....

A California Success Story

Franchisees like Larry help make the Edible Arrangements franchise a success. Bringing decades of knowledge and experience to the table, Larry is someone who...

Setting Goals

One of my favorite topics to write about is the incredible franchisees who own Edible Arrangements stores. I get so inspired when I speak...

The Immigrant Learning Center’s Immigrant Entrepreneur Hall of Fame

The Immigrant Learning Center in Malden, Massachusetts, just outside of Boston, assists immigrants and refugees by providing free English classes. The center recognizes that...

Newest Store in UAE: Al Ain

I still get energized every time a new store opens anywhere, but there’s a particular thrill that comes with opening a new store in...

Best of the Web

Edible Arrangement’s website has been named to the Internet Retailer Hot 100 list for 2012.  This award singled-out EdibleArrangements.com for its use of the...

Edible To Go Profile

Located in the Village Shoppes at 95 Washington St. in Canton, Edible Arrangements’ new franchise houses the company’s latest Edible To Go service –...

EA Award Winners Expand Their Opportunities for Success with Additional Stores

Samir and Madhvi have owned the Edible Arrangements store in Bellevue, WA since June of 2009, so when the store in nearby Kirkland became...

Entrepreneurs Buy First Two Stores in Southern California

Timothy and Deborah recently acquired two Edible Arrangements locations in Southern California. One is located at 29881 Aventura in Rancho Santa Margarita and the...

2011 Milestones

Franchise Direct takes a look back at 2011 and milestone events for the franchise industry.  Edible Arrangements is remembered for celebrating their 10th anniversary...

Once Again Named to Entrepreneur’s “Franchise 500”

Entrepreneur.com has just announced its 33rd Annual Franchise 500 rankings and we are once again honored to be ranked in three relevant categories.  Edible...

Edible Arrangements Coming to Vancouver, BC

Leanne’s sister in Ontario first learned about Edible Arrangements when she drove by a store She decided to stop in and bought an arrangement....

Edible Arrangements Again Ranked as One of the Top Franchises

I just looked over Entrepreneur.com’s 2012 “Franchise 500” rankings, the 33rd version of their annual list. The rankings of the top franchise companies show...

Colbert Reports: Send Edible Arrangements

There are milestones in the life of any business and we have seen our share of them. . . . we opened our first...

Beijing Welcomes Edible Arrangements

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has expanded its international presence to China with the opening of its first store...

China Grand Opening Gala

What an incredible beginning for the first Edible Arrangements in China. I thoroughly enjoyed the grand opening event this past Thursday in one of...

Edible Arrangements Doubles Veteran Discount

Dec. 1, 2011 -- Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has doubled its veteran's discount from...

Edible Arrangements Opens in India, China next week

Edible Arrangements’ first location in the Republic of India opened its doors on November 10, 2011. Partners Hiten and Avinash signed a Master Franchisee...

Support our Veterans

As more and more troops are –thankfully – returning home to their families they are finding that the welcome mat does not always extend...

Growing His Enterprise

Fred has taken ownership of his second Edible Arrangements store in Mississauga, Ontario in Canada. He opened his first location, also in Mississauga in...

Finding His True Calling -Edible Arrangements

One of the most frequent answers we get when we ask franchisees and prospective franchisees how they first heard about Edible Arrangements is one...

Adding “Pizzazz” to Edible Arrangements

Spouses Ted and Katrina along with Ted’ sister Penny, have just signed an agreement to open two stores in Calgary, Alberta in Canada. Ted...

Georgia on Their Mind

Husband and wife Kevin and Vanessa have just signed an agreement to open their third Edible Arrangements store. They already have stores in Aiken,...

Edible Arrangements Expands Into India

Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, announced today that it has opened its first store in Mumbai, India located at...
Edible Arrangements Locally Owned

Local Franchise Features

Enterprise Owner Lauren Little is featured in The Florida Times-Union, a publication from Jacksonville where she owns two stores.  Along with her husband James,...

Edible Arrangements Ranked in The Franchise Times

Despite what the Franchise Times calls “the Great Recession,” Edible Arrangements shot up their Top 200 Systems list, from 163 last year to 150...

I Have Just Returned From Muscat,Oman

I have just returned from Muscat, the capital city of Oman where I met AlShaima our franchisee in the newest country to introduce Edible...

Making arrangements to grow

When Tariq Farid founded Edible Arrangements in 1999, he viewed the idea of edible fruit arrangements as an opportunity to combine his experience in...

I Never Expected It to Turn Out This Way

I never expected it to turn out this way. I never expected Edible Arrangements to become an international brand with over 1,000 stores across...

Faith in Franchising

In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the...

On the Road with Franchisees

People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could...

Dream it, Do it!

How many people in life actually fulfill their dreams? I don’t have a number, but I have an idea that those who do are...

Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual Convention

Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like...

Pledge of Health & Happiness

This week Edible Arrangements is inviting people everywhere to take the "Pledge of Health & Happiness." This pledge is our way of promoting healthier...

National Promotions Designed to Dovetail with Local Efforts for the Most Impact.

This summer, Edible Arrangements is running a “Random Acts of Happiness” campaign encouraging people to perform little - or not so little – acts...

Check out Edible Arrangements on “The Franchise Hound”

Check out Edible Arrangements on “The Franchise Hound” (Top 20 Franchises to Start According to Forbes.com).  The Franchise Hound is a blog for prospective...

Wowing China with Edible Arrangements!

Three months ago I made a return visit to Beijing after being away for eight years. As soon as I stepped off the plane...

Encouraging People to Donate Blood to the American Red Cross

Summer is the season for spending time outdoors, enjoying our families, and taking much needed vacations. Unfortunately, the need for blood donations never takes...

Inc. Fruit Bouquets in Every Time Zone

By Nicole Carter July 14, 2011 How do you keep a smooth supply chain when you sell perishable goods on an international scale? Edible Arrangements's...

Couple to retrace Lewis and Clark route to promote fitness

By Tony LaRussa, PITTSBURGH TRIBUNE-REVIEW When Tom and Nancy Caruso leave Pittsburgh for a trip to Oregon, they'll not only be taking a longer-than-usual route,...

Edible Arrangements Named to Inc. Magazine’s “10 Promising Franchises for 2011”!

What an honor that Edible Arrangements has been named to Inc. Magazine’s “10 Promising Franchises for 2011”! I feel genuinely privileged to be able...

Amazing Store Owners In Batons Rouge, LA

Two days ago I was in Louisiana visiting some of our stores. After I left New Orleans I made my way to Baton Rouge;...

Edible Arrangements launches ‘To Go’ concept

Alicia Kelso @www.qsrweb.com Edible Arrangements has been recognizable for its fresh fruit creations since its inception in 1999. Now, the brand is adding a...

New Edible Arrangements Coming to Midland Michigan

Leigh and Luis own the Edible Arrangements store at 2910 Tittabawassee Rd in Saginaw, Michigan (989-497-1002), and have just signed an agreement to open...

Franchise Agreement to open an Edible Arrangements store in Burlington, CT

Serena and Michael , and Serena’s mother Veronica, have signed a franchise agreement to open an Edible Arrangements store in Burlington, CT. Michael is...

Hany and Adita stores in Irvine and Santa Ana, California

Husband and wife Hany and Adita have signed franchisee agreements to open two stores in California – one in Irvine, and one in Santa...

Edible Arrangements store in Edina Minnesota

Brenda and Jeffrey own an Edible Arrangements store at 5824 Lincoln Drive (952-935-2852) in Edina Minnesota, and have just signed a franchise agreement to...

Edible Arrangements stores in Nevada, in Reno and Sparks

Husband and wife team Cameron and Kristine have signed franchise agreements to open their fourth and fifth Edible Arrangements stores in Nevada, in Reno...

Second Edible Arrangements Store in Laredo

Claudia one of the owners of the Edible Arrangements store that is coming soon to Laredo Texas, received her Bachelor’s degree in Psychology in...

First Edible Arrangements Store

Tana opened her first store at 5501 N 7th Avenue in Phoenix (602-265-8600) after learning about Edible Arrangements through a relative in California. She...

Edible Arrangements Announced Immense Franchise Expansion Goals

Over the past decade, we have grown an enterprise dedicated to create the best fruit arrangements that are meticulously handcrafted with the singular goal...

Random Acts of Happiness are Everywhere!

Edible Arrangements has launched Random Act of Happiness website.

Edible Arrangements According to Forbes.com

Edible Arrangements International, Inc. is the leading supplier of high quality, delicious, artistically designed fresh fruit arrangements in form of bouquets or baskets. These...

Jude and Gwendolyn Signed An Agreement to Expand their business

Jude and Gwendolyn, EA franchisees since August of 2007 currently own two Edible Arrangements stores, one at 20669 West Lake Houston Parkway, Suite E...

Bob and Michelle Opened Their First Edible Arrangements® Store

Bob and Michelle opened their first Edible Arrangements® store at 110-8700 200 Street in Langley, British Columbia (604-888-3434) in March 2010, and they have...

Edible Arrangements® in Phoenix, Arizona

In April 2011, Edible Arrangements® franchisees Brandon and Marci took ownership of the store located at 2824 East Indian School Road, Suite 15 in...

Ignatius and Kimberly with Edible Arrangements®

Father and daughter team Ignatius and Kimberly have recently signed an agreement to open their third Edible Arrangements store. This new location will be...

Now Edible Arrangements at Northbrook, Illinois

Husband and wife Chan (Darren) and Bonnie, along with Darren’s brother Yi (Sunny) signed an agreement to open their second Edible Arrangements store to...

New Edible Arrangements® Store Opening in Burlington, Ontario

Edible Arrangements®, the fresh fruit festive franchise, is expanding in the Burlington area. April 2011, Terry and Kathleen and their daughter Kristen took on their...

Mother’s Day 2011

Once again we can affirm: People love their mothers! Every year since the Edible Arrangements franchise first began we have set a new record...

Welcome!

Welcome to the EA Franchising blog! We designed this blog just for people like you with an entrepreneurial spirit! Whether you are a franchisee...

Edible Arrangements Announces New Riverside, CA Design & Distribution Center

Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada - WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ -- Edible...

Edible Arrangements to Open 1,000th Store

WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced. The company said...

Connecticut man had been a florist for seven years

Connecticut man had been a florist for seven years. Then one day in 1999, he had an idea. That idea became a business. That...

Edible Arrangements® Announces Partnership With geoVue

WALLINGFORD, CT -- 08/03/10 -- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site...

The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer

BusinessWire - The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 "Hot Retailer" award, which recognizes innovative retail concepts...

Edible Arrangements Relishes Rosy Outlook

NEW YORK (AdAge.com) -- What do you do when you're a purveyor known for pricey, if unique, gifts during a recession? You spend more...

Edible Arrangements CEO on Sweet Success

CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010 Tariq...

Edible Arrangements Launches First National Television Campaign Targeting Men

Fresh Fruit Retail Leader Launches 2010 National Advertising Campaign With Exclusive on ESPN WALLINGFORD, CT--(Marketwire - 01/27/10) - Edible Arrangements, the pioneer and leader in...

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