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CEO Tariq Farid

Tariq Farid, Founder and CEO of Edible Arrangements®

A Message from our Founder and CEO Tariq Farid

This blog post titled, "A closer look at who we support, and why" was originally posted by Edible Arrangements® CEO and Founder Tariq Farid...

Edible Arrangements® expansion in China

Edible Arrangements® has been growing worldwide, and we are excited to announce that we have just opened our 1260th store in Guangzhou, China. This...

Real Change Demands Real Action

As I have watched events unfold over the past few weeks in response to the murder of George Floyd and other victims of racism,...

Celebrating Another Year with Our Franchisees

One of our favorite things about what we do is being a part of life’s special moments by carefully crafting and hand-delivering delicious fresh...

A Mission We All Believe In

A few years ago I decided that Edible Arrangements® needed a new mission statement. The mission statement had to be simple, easy to remember...

Edible Arrangements in Good Hands in Saudi Arabia

Edible Arrangements International is just that—an international company. Over the past several years, I’ve taken pride in watching the robust growth the franchise has...

Edible Arrangements in USA Today

Monday, May 7 was an exciting day at Edible Arrangements.  USA Today featured Edible Arrangements in their Money section, on page 6B.   Although the...
Edible has looked to WOW their customers since Day 1

Carrying on the Tradition of WOW

In the earliest days of Edible Arrangements, before it even became an official tag line, I set out with one simple goal in mind:...
How Edible became a beloved brand

Becoming a Beloved Brand

What does it mean to be a beloved brand, and why is it important? What is it that makes some brands almost iconic in...

Wowing China with Edible Arrangements!

Three months ago I made a return visit to Beijing after being away for eight years. As soon as I stepped off the plane...

Managing Your Way To The Top

What does it take to be number one – the top in business or field of expertise? Some may say it is luck. That...

There is Nothing Small about Small Business

This week is a very special week for a special group of people. This week, May 20-26, is National Small Business Week, which recognizes...

A Teacher’s Gift

The past few weeks across America many students were celebrating with their families graduation from or promotion to the next grade in school. It’s...

Edible Arrangements launches ‘To Go’ concept

Alicia Kelso @www.qsrweb.com Edible Arrangements has been recognizable for its fresh fruit creations since its inception in 1999. Now, the brand is adding a...

Edible Arrangements® Founder & CEO Tariq Farid Donates to North Haven...

Edible Arrangements® Founder and CEO Tariq Farid recently made a generous donation to the North Haven Fire Department, providing the department with a check...

I Have Just Returned From Muscat,Oman

I have just returned from Muscat, the capital city of Oman where I met AlShaima our franchisee in the newest country to introduce Edible...

Edible Arrangements Signs Master Franchisee Agreement in Turkey

New Franchisee to Open 15 Locations Throughout Turkey in Next Five Years WALLINGFORD, Conn., Oct. 1 /PRNewswire/ -- Edible Arrangements, the pioneer and leader in...

Edible Arrangements Announces New Riverside, CA Design & Distribution Center

Local Economy Benefits As Facility Opens Serving Over 900 Retail Locations in the US and Canada - WALLINGFORD, Conn., April 4, 2011 /PRNewswire/ -- Edible...
Tariq Farid

Edible Arrangements CEO Launches New Tariq Farid Foundation Website

Established in 2013 by Tariq Farid, the founder and CEO of Edible Arrangements®, the Tariq Farid Foundation is a philanthropic, non-profit corporation providing support...

Support our Veterans

As more and more troops are –thankfully – returning home to their families they are finding that the welcome mat does not always extend...

Well-Deserved Recognition for an Exemplary Franchisee

At last year’s Edible Arrangements convention, it was my pleasure to bestow the President’s Award—the highest honor an EA franchisee can achieve—to Maurice Welton,...

Edible Arrangements® 2012 Annual Convention

Well, I’m on my way to the 7th Annual Edible Arrangements Convention in Orlando, Florida. This is my favorite event of the year as...

Edible Arrangements CEO on Sweet Success

CEO of Edible Arrangements® Tariq Farid talks about his popular fruit bouquets, his plans for future expansion and his strategy for the year 2010 Tariq...

Walking With a Purpose

In my last entry I spoke about the Detroit area Edible Arrangements franchisees who are passionately involved with charitable causes in their communities. This...

Living Up to Our Own Standards: A Special Valentine’s Day Message

Certified Happiness. It’s not just a catchy tagline, but rather a very real philosophy that is taken seriously as a corporate goal by all...

Spotted: Tariq Farid and Edible Arrangements® Featured on Forbes.com

Edible Arrangements® has proven to be more than just a novelty, and Forbes.com is taking notice. Founder and CEO, Tariq Farid spoke to Forbes...

Successful Branding: CEO Tariq Farid Follows Inspiration

In a recent interview, our Founder and CEO Tariq Farid sat down with Sales Bench™ to discuss how Edible Arrangements® has been able to...

Knowing Your Niche –and Expertise

The other day I was reading my e-mails when I came across one from an amazing franchisee, Cathy, who owns the Edible Arrangements stores...

Raising the WOW Factor in the Sunshine State

After bringing one of our delicious, made-to-order Edible Arrangements bouquets to an event and instantly becoming the center of attention, Jack got an inkling...

Making a Mission Statement Come to Life: Edible Arrangements Sixth Annual...

Two weeks ago Edible Arrangements® held its sixth annual convention in Las Vegas, NV, our first one since we simplified our mission statement. Like...

The Sweet Taste of Success

I always feel so proud when one of our franchisees gets called upon to participate in an educational business event. I am a big...

Newest Store in UAE: Al Ain

I still get energized every time a new store opens anywhere, but there’s a particular thrill that comes with opening a new store in...

The Boss-Bouquets That Bear Fruit

I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan...

Tariq Farid Named Ernst & Young Entrepreneur of the Year(R) 2009...

Award Recognizes Entrepreneurial Excellence in Retail & Consumer Products Category Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, today announced that its...

Hat’s Off to Texas

As they say, everything is bigger in Texas, and now Edible Arrangements is getting bigger in the Lone Star state as well with 2...

On the Road with Franchisees

People love to watch the TV show “Undercover Boss” and see how CEOs act when they are out in the field incognito. I could...
Edible Store Owners in Baton Rouge, LA

Amazing Store Owners In Baton Rouge, LA

Two days ago I was in Louisiana visiting some of our stores. After I left New Orleans I made my way to Baton Rouge;...

Giving Back Puts You Ahead

Have you ever been so moved by a special person that you become so grateful that there are people like them in this world....

Edible Arrangements to Open 1,000th Store

WALLINGFORD — Edible Arrangements, which specializes in “floral” arrangements made of fresh fruit, has signed its 1,000th franchise agreement, company officials announced. The company said...

Welcoming a Naval Veteran to the Edible Arrangements Franchise System

Here at Edible Arrangements, we hold those who serve our great nation in very high regard, and are honored whenever a former member of...

Franchising: A Family Affair

I never cease to be amazed by the ways in which peoples’ lives are positively impacted by becoming part of the Edible Arrangements franchise....

Edible Arrangements Partners With Direct Capital to Fuel U.S. Expansion

WALLINGFORD, Conn., Oct. 8-- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has selected Direct Capital®, a national direct lender, as...

Edible Arrangements Coming to Vancouver, BC

Leanne’s sister in Ontario first learned about Edible Arrangements when she drove by a store She decided to stop in and bought an arrangement....
Edible Arrangements Store Owners

The American Opportunity- Part 2

This is a continuation of the blog entry I made yesterday on July 12 where I mentioned my discussion with hundreds of young adults...

Taking the Short Road to Multi-Unit Ownership

Very often, the franchisees who are the most successful are the ones who allow their dedication and desire to lead the way, and insist...

Edible Arrangements Signs Master Franchisee Agreements in Rome & Hong Kong

Pioneer in Fresh-Fruit Arrangements Expands International Presence to Eight Countries WALLINGFORD, Conn., July 13 Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements,...

EA Award Winners Expand Their Opportunities for Success with Additional Stores

Samir and Madhvi have owned the Edible Arrangements store in Bellevue, WA since June of 2009, so when the store in nearby Kirkland became...

Georgia on Their Mind

Husband and wife Kevin and Vanessa have just signed an agreement to open their third Edible Arrangements store. They already have stores in Aiken,...

Forbes names Edible Arrangements “Top 20 Franchises for the Buck”

I was honored to learn that Edible Arrangements has been named by Forbes as one of the “Top 20 Franchises for the Buck.” It...

Love, Marriage and Edible Arrangements

I always find it especially gratifying to see husbands and wives working together to start their own franchise business. In the case of Michael...

Edible Arrangements® President & CEO Tariq Farid Re-Launches Official Blog

Edible Arrangements® founder and CEO Tariq Farid has officially announced the re-launch of his blog, tariqfarid.com. There, Farid plans to routinely share some of...

Encouraging People to Donate Blood to the American Red Cross

Summer is the season for spending time outdoors, enjoying our families, and taking much needed vacations. Unfortunately, the need for blood donations never takes...

Orange Blossoms for a Cause

People often ask me what it’s like to be in the happiness business, and it’s a question I never get tired of answering. Edible...

Faith in Franchising

In 2010 Faith joined the Edible Arrangements Franchise System with the Anaheim, CA store. She has a genuine passion for business and recognizes the...

The Immigrant Learning Center’s Immigrant Entrepreneur Hall of Fame

The Immigrant Learning Center in Malden, Massachusetts, just outside of Boston, assists immigrants and refugees by providing free English classes. The center recognizes that...

Edible Arrangements Relishes Rosy Outlook

NEW YORK (AdAge.com) -- What do you do when you're a purveyor known for pricey, if unique, gifts during a recession? You spend more...

Edible Arrangements® Announces Partnership With geoVue

WALLINGFORD, CT -- 08/03/10 -- Edible Arrangements®, the pioneer and leader in hand-sculpted, fresh-fruit arrangements, has partnered with geoVue, a leading provider of site...

The International Council of Shopping Centers (ICSC) ‘Brands’ Hotest Retailer

BusinessWire - The International Council of Shopping Centers (ICSC) has announced the winner of its 2010 "Hot Retailer" award, which recognizes innovative retail concepts...

The President’s Award Goes To…..

The Edible Arrangements® 7th annual international convention concluded last week in Orlando and I could not be more pleased as to how it went....

New Edible Arrangements® Store Opening in Burlington, Ontario

Edible Arrangements®, the fresh fruit festive franchise, is expanding in the Burlington area. April 2011, Terry and Kathleen and their daughter Kristen took on their...
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1,000th Edible Arrangements Store Opens

Our company reached a huge milestone yesterday. We opened our 1,000th Edible Arrangements store yesterday, April 4, in Cranston, RI. Even though it was...

New Edible Arrangements Coming to Midland Michigan

Leigh and Luis own the Edible Arrangements store at 2910 Tittabawassee Rd in Saginaw, Michigan (989-497-1002), and have just signed an agreement to open...

I Never Expected It to Turn Out This Way

I never expected it to turn out this way. I never expected Edible Arrangements to become an international brand with over 1,000 stores across...

Inspiration

Those of you who have read many of my previous blog entries know that I strongly believe that anyone can live their dreams so...

Setting Goals

One of my favorite topics to write about is the incredible franchisees who own Edible Arrangements stores. I get so inspired when I speak...

Edible Arrangements Opens in India, China next week

Edible Arrangements’ first location in the Republic of India opened its doors on November 10, 2011. Partners Hiten and Avinash signed a Master Franchisee...

Edible Arrangements According to Forbes.com

Edible Arrangements International, Inc. is the leading supplier of high quality, delicious, artistically designed fresh fruit arrangements in form of bouquets or baskets. These...